According to Mark Cuban, social media entrepreneur Natalie Zfat “doesn’t mess around.” 

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And according to another of Zfat’s Instagram followers who presumably has been fired by now: “NATALIE'S ACCOUNT IS THE REASON I’M LATE TO WORK." 

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After landing her dream job writing for Rolling Stone at the age of 21, Zfat recognized the growing demand for digital and started her social media studio in 2010, earning the praise of her former boss, Rolling Stone film critic Peter Travers.

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“Zfat is an institution,” Travers wrote. “A digital princess.”

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More than 15 years later, Zfat continues to help brands cut through the clutter and stand out on the internet. She has been hailed by the New York Times as a "social media expert,” and by Meta as “the best in the biz.” Zfat has partnered with some of the world’s most iconic brands, including Meta, Samsung, American Express and Food Network. Hosting video interviews, keynoting at conferences and implementing full-scale social media takeovers, Zfat gains millions of impressions for the brands she advocates for.

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In 2023, Zfat was the first creator tapped to unveil Walmart Business, and she led the marketing campaign for the 50-year anniversary of Jose Feliciano’s hit “Feliz Navidad” -  a particularly impressive feat for a New York Jew.

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Though Zfat is a recovering journalist, she still loves sharing her thought leadership on television, including CNBC and NBC New York. Zfat is a student-requested repeat lecturer at universities, including Carnegie Mellon University, Vanderbilt University, Columbia University’s Mathematics of Finance Program and Johns Hopkins Business School – so much so that she earned her higher education teaching certificate from Harvard University in the spring of 2021. (As did her son, Theo! In utero counts, right?)

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Zfat's personal belief is that social media is more about psychology than technology – or at least that's what she tells her family when they ask if she just scrolls through Instagram all day. Her beloved social media community are dreamers, doers and entrepreneurs – from college students to CEOs. 

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Zfat believes in doing well and doing good in business. She proudly runs an all-woman team, and serves a client base comprised primarily of minority-owned and small businesses. When she's not engaging with them, you can find her out and about in New York or Florida with one diaper bag, two phones and at least three devastating quips.