We take the time to get to know our clients — their mission, brand, current and ideal audiences, personality, business goals and more. From there, we develop a customized content strategy, from social media development through execution.
CONTENT CREATION AND MANAGEMENT
Compelling content is the backbone of our business. We create an editorial calendar of original, personalized content across desired channels of growth, including Facebook, Twitter, Instagram and Linkedin. Examples of content include brand specific marketing collateral, user-generated campaign content, original design assets and industry-relevant editorial content. We manage the publishing of content across all key channels, combining scheduling best practices with real-time channel moderation for optimal customer and audience engagement.
We consider short and long-term social media goals when determining the best strategy for advertisements, including recommending budget allocations and brand-focused demographics.
BLOG CONTENT CREATION
For most of our clients, blog content is paramount in establishing a strong digital presence and consistent thought leadership. We develop editorial calendars and content for corporate blogs, incorporating SEO, keyword strategies and social media shares for a comprehensive, engaging digital presence.
We know that social media is about people. Our team regularly and actively engages with relevant brands, media and customers across all channels to help our clients establish and maintain quality relationships with their audiences.
CREATIVE VIDEO AND PHOTO ASSETS
We work with clients to determine the most engaging content for their audiences, including videos for YouTube, Instagram and Facebook Live. We believe content should be both beautiful and valuable, so we incorporate the most effective, high-quality imagery and custom graphics to supplement written content.
INFLUENCER ACTIVATIONS AND SPECIAL EVENTS
We believe in amplifying your reach through authentic partners. We handle research, outreach and introduction of influencers for our clients, as well as curating and hosting special events to maximize brand awareness.
We provide weekly, monthly and annual reporting using our customized analytics suite tracking growth, engagement, top posts and audience participation.