Evolve MKD Influencer Panel

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Prior to any speaking engagement, I do my research.

Last week, I joined Evolve MKD for a panel to discuss the influencer marketing industry, and before the panel, I did a search on Google.

I typed “Do influencers” into the search bar - and before I could finish my question, a series of suggested queries populated that shocked me.

The suggestions included:

Do influencers work? (Yes.)

Do influencers get paid? (Hell yes.)

Do influencers have agents?

Do influencers pay taxes?

The list goes on.

These search results made me realize just how little people know about this multi-billion dollar industry - and how important it is to educate people.

Thanks to Evolve MKD to inviting me to speak on the subject of influencer marketing — and interview Hannah Berner, Steph Selter, Gergana Ivanova and Nikki French.

Own It! Women Entrepreneur's Conference

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Social media has transformed the way we interact with customers - and how customers engage with us.

Last week I visited SUNY Ulster to speak with 150+ small business owners at the Own It! Entrepreneurial Women’s Conference about how to use social media to create brand loyalty - from creating quality content to engaging with influencers (something I never expected to call myself)!

Head to Hudson Valley Mag to read more about the conference - and see what I had to say about social media, freelancing and how to “own it” when it comes down to business.

Late Night Screening with MM.LaFleur

This is a sponsored post written by me on behalf of MM.LaFleur. The opinions and text are all my own.

This is a sponsored post written by me on behalf of MM.LaFleur. The opinions and text are all my own.

About Late Night

A huge shout-out to the company who made my advance screening of Late Night possible with over 200 women in attendance - MMLaFleur, a women-owned, women-run clothing brand with a gorgeous NYC showroom (that also makes my lovely dress). 

Before the screening, I spoke with Ladders about how to improve the sometimes arduous relationship between boss and employee. Read my tips here - and also find out what we can learn about workplace behaviors from the movie.

Finally, thank you to everyone who came out to the see the film - we’ll catch you next time!

#LateNightNYC

LinkedIn x Small Business Week

This is a sponsored post written by me on behalf of LinkedIn. The opinions and text are all my own.

Pro tip when applying for a job: If it doesn't scare you a little, it's probably not the right job.

Linkedin has more than 20 million job postings, but did you know that I got my first-ever job via Linkedin?

I loved sharing my story during Small Business Week about how I got hired at Rolling Stone and now use Linkedin to hire talent for my own business.

And speaking of jobs, head to Forbes for my latest article about how to decide whether or not you should be friends with your boss on social media.

The Hustle Advance Screening with 1-800-Flowers

This is a sponsored post written by me on behalf of 1-800-Flowers. The opinions and text are all my own.

This is a sponsored post written by me on behalf of 1-800-Flowers. The opinions and text are all my own.

Everyday I'm Hustle-ing.  ;)

Shoutout to the one and only Rebel Wilson for co-hosting this month’s The Hustle screening with me, in partnership with 1-800-Flowers.com.

Thanks to everyone who came out for the screening, to Bryant Park Hotel for the great screening venue, and 1-800-Flowers for the beautiful blooms.

For more shots and details from the screening, head to People.com.

Introducing The List, A Program For Change By Ad Age And Facebook

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For the past three months, I’ve been working on a project I couldn’t wait to share.

Today, I couldn't be more proud to finally unveil The List, a distinguished group of 31 industry visionaries honored by Ad Age, in partnership with Facebook.

I still can't say much (the future is unwritten) but I can say that I am fired up to be working with this group to unpack, workshop and ultimately affect change on an issue that matters - from equalizing gender to de-stigmatizing mental health. 

I couldn't be more proud to be one small part of this change-making program. Stay close to my social and blog to see what kinds of things this incredible group accomplishes.

#AdAgeTheList

Taking The Edge Off: Here Are The 5 Most Productive Things To Do When Work Slows Down

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This is a sponsored post written by me on behalf of Tri-State Ford. The opinions and text are all my own.

For the last eight years that I've been running a full-time social media business, I've observed one seasonal rule: February and March are quiet. 

Don't get me wrong: In these months, I still work with great clients, sign new deals, write proposals, take new business meetings and even enjoy press, but I also have a two-hour gap in the middle of my day (where I often enjoy a fancy lunch!) I answer my mom's phone calls at 10:00 a.m. (anyone else's parents enjoy calling right when they’ve settled in at their desk?) I go to the gym in the late afternoon (right when I feel like I might be hitting that mid-afternoon slump.)

In an age when it seems like everyone is playing the "Who's Busier?!" game, I'm not ashamed to admit: I fully embrace the quiet.

In the early years of my business, the quiet scared me. “Is this a foreshadowing of what the rest of my business year will look like?! “Am I lazy if I enjoy a two-hour lunch?!” (Answer: No, breaks are healthy - and deeply necessary for productivity.)

And, after years of slumps, I finally came to terms with the fact that winter will always be coming, and that it can actually be a wonderful opportunity. 

You see, in my business, February/March are that unusual time of year where the weather is too fickle to confidentially throw an event - and most brands are still feeling the after-effects of costly holiday campaigns. 

So, instead of fighting the current and pitching ideas that often fell like trees in the woods, I did what any Type A small business owner would do (I think)? I made a list of the five most productive things I do when business gets quiet!  

I hope they help you as much as they have helped me the last two months. 

  1. See your doctors. I just booked a dental cleaning for the first time in two years (not proud), a dermatologist appointment (check those moles!) my annual gynecologist visit, and an appointment with an ENT to look at the post-nasal drip I've been putting off for weeks (again, not proud.) Take care of yourself, fam - can you think of anything more important?

  2. Hit the road. Leaving your environment is the key to loving your environment. So when Ford approached me asking if I wanted to take a 3-day road trip to test out their new SUV Edge, it couldn’t have been better timed. The Co-Pilot 360 technology offered us a literal brake (it features automatic emergency braking with pedestrian detection) - and “re-charging” for the weekend also took on new meaning with Ford’s bad-ass wireless charging system. (Head to my Instagram for some more images from our trip to Hudson, NY, and click here to find a Tri-State dealership to test-drive the Ford Edge.)

  3. Pick up a pen! (or guitar, or baseball)… Like many of us, I put my writing on the backburner when work gets crazy, but a period of quiet is the perfect time to get back into the practice of writing my Forbes column, my regular social media posts - and this blog, of course. Making writing a habit gives me a better chance of keeping it a habit when work picks back up.

  4. Pitch press. As a small business owner, getting a great piece of press about my work can be life-changing. It gets my existing clients fired up – and puts me on the radar of new clients, too. So when I find myself with a two-hour break, I brainstorm ideas with my team for pitching articles and submitting quotes, like this awesome story in The Zoe Report I was recently featured in about how to pivot when you’re in a career rut.

  5. Take care. I recently saw a quote I loved by Cleo Wade that said: “If self-love says ‘I love you,’ self-care says ‘Prove it.’” Take this quiet time to catch up with friends. Get a manicure with fun nail art. Write a letter to your grandparents. You’ll be back in the saddle before you know it, so give yourself and those around you this precious gift of time.

Twitter Chat with Millennial Expert Chelsea Krost

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How did you get your first 1,000 followers? What should someone charge for a sponsored post? What happens when a company asks you to endorse a product... that you've never used?!

I joined millennial marketing and brand expert Chelsea Krost for a live Twitter chat this week to talk about what it’s really like to be a modern-day influencer. Thanks so much to everyone who submitted questions!

Here are a couple of my top takeaways from the chat. Head to #MillennialTalk on Twitter for the full convo!


Q: How important are live events in the career of an influencer? How should we leverage live events to grow our personal brand?

A: Live events are everything. I work in social media, but always say that there's nothing like being with someone IRL.


Q: Let’s chat about the famous hashtags: #ad & #sponsored. Why do content creators receive so much heat for using these hashtags on sponsored posts?

A: It's hard for some people to wrap their heads around the fact that you can love something - and also make money endorsing it. One of my favorite brands (and clients) WeWork puts it well: You can make a living - and a life.


Q: When is the right time for an #influencer to hire an agent/representative?

A: The earlier, the better! Brands are shelling out big bucks to micro-influencers, and you want to make sure you're partnering up profitably.

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Asking For Myself: Tackling Taxes with CPA Jackie Meyer

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As a small business owner/entrepreneur/blogger/freelancer, I have so many tax questions. (Like: In 2019, are receipts obsolete, or worth keeping? How long before bed should I stop looking at my phone to ensure the best sleep? And what language do I put into an agreement so that I earn money for each month a payment is outstanding?) 

These questions (and so many others) are why I launched my new Instagram Live series: #AskingForMyself. For the first-ever episode, I talked to tax expert Jackie Meyer to tackle some of these questions.

Thanks so much to everyone who tuned in and participated!

Have other business questions you’d like to ask? Ideas for my next episode? Leave your thoughts in the comments!

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Long Shot Advance Screening

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Last week, I got to host an advanced screening of Long Shot, in partnership with Lionsgate. In the film, Seth Rogen plays the role of a journalist who falls in love with the next President of the United States, played by Charlize Theron (she has my vote). If you haven’t seen it yet, check out the trailer (I dare you not to laugh).

Huge thanks to everyone who came out to see the film, and to AMC Lincoln Square for hosting us!

#LongShot

Dinosaurs in Chelsea

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Dinosaurs were spotted this week in Chelsea… at the premiere of Christian Voigt’s Evolution photography collection at the UNIX Gallery.

To celebrate, I invited some of my closest friends, bloggers and media to join me at UNIX’s new location, where we kicked the night off with introductions by Dr. Mark Norell of the American Museum of Natural History.

Thank you to everyone who came out to see the exhibit, our speakers and to Zonin Wines for the beverages.

#DinosaursinChelsea

Samsung Unpacked 2019

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

I would 10/10 would recommend Samsung’s newest reveal. ;)

I traveled to San Francisco last week for Samsung’s Unpacked, where they introduced the newest additions to the Galaxy family, revealing an exciting future for the smartphone. The new S10 generation was redesigned to remove interruptions, with a Dynamic AMOLED infinity screen and simple screen touch unlock feature—all of which make managing my business and sharing content on the road easier.

And speaking of sharing content, head to ForbesWomen for my latest article on why you’re not getting as many likes on your content as you’d like (hint: it has to do with your friends).

Don't Stop Me Now | Bohemian Rhapsody

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Don’t stop me now.

In case you didn’t know, I started my writing career twelve years ago as a journalist for Rolling Stone - back when all I wanted to do was write about music. So you can image my excitement when 20th Century Fox called and asked me to talk about Queen!

The influence Freddie Mercury and Queen had on both the music and fashion industry is unparalleled (not to mention, his influence on me.) It was an honor to work with 20th Century Fox on this video during #NYFW.

Congratulations to the entire Bohemian Rhapsody cast and creators for the incredible story of a monumental band, and to Rami Malek on your well-deserved Academy Award for Best Actor.

The Latest in Healthcare Tech | HIMMS 2019

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

Last week, I trekked to sunny Orlando with Samsung to learn about the latest in global healthcare at HIMMS 2019.

During the conference, I had the pleasure of talking with Maria Lensing, Vice President at AT&T, and digital health influencer Evan Kirstel about how digital transformations, such as 5G, impact hospitals and healthcare technology.

Also in the Samsung Lounge, I interviewed legendary NFL Hall of Famer Jack Youngblood about brain health and the innovative technologies that help diagnose and treat concussions.

See you next year, #HIMMS19!

Filing Taxes with Credit Karma Tax

This is a sponsored post written by me on behalf of Credit Karma. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Credit Karma. The opinions and text are all my own.

As a small business owner who works with dozens of brands each year, my taxes can be complicated. But they don't have to be... taxing. ;)

Credit Karma Tax lets you file right from the app, quickly and painlessly. You can take a picture of your W2 or upload it as a file so there's no need to fill in dozens of blanks, and it makes filing jointly easy (which I’m doing for the first time year)!

Head to my Instagram highlights to learn more about why I filed with Credit Karma this year (and shout out to WeWork for the great filming location)!

#CreditKarmaTax

Retail's Biggest Show | NRF 2019

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

As e-commerce becomes a staple of the shopping experience, retailers are tasked with finding new ways to connect and maintain relationships with their customers.

At NRF 2019 last week, I talked to Samsung’s Director of Enterprise Sales Hamshy Raveendran about some of the biggest challenges retailers face today and how Samsung is addressing those pain points for customers and brands alike.

We also got a look at some of the most exciting retail innovations to come from experts including Vala Afshar, Chief Digital Evangelist at Salesforce; social media influencer Evan Kirstel; John Soricelli, the Director of Technology and Analytics at Home Depot; and Nicole Reyhle, founder of Retail Minded.

One of the most anticipated innovations in retail? The connected home. I talked to Ian Hutchinson, head of Business Development for the Retail Vertical at Samsung Electronics America, about the relationship between future homes and the future of retail.

Until next year, NRF!

#NRF2019

Making Strides with MM.LaFleur and Bottomless Closet

This is a sponsored post written by me on behalf of MM.LaFleur. The opinions and text are all my own.

This is a sponsored post written by me on behalf of MM.LaFleur. The opinions and text are all my own.

Image accounts for over 30% of success in leadership, whether we like it or not.

It was an honor to film this video with MM.LaFleur a couple weeks ago, spotlighting the incredible work Bottomless Closet does to help disadvantaged women enter/re-enter the workforce.

If you recently Marie Kondo-ed your closet, learn how you can put those clothes to good use here!