Talking AR, VR with Samsung

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

Last month, I traveled with Samsung to San Diego for the Enterprise Wearable Technology Summit, where I had the opportunity to chat with a dozen technology experts to discuss the impact of virtual reality, augmented reality and wearables in business.

The future of VR is bright, from improving public safety to training employees and everything in between. Check out my full interview with Librestream Technologies' Jereme Pitts and Samsung's Gabriel Murphy. 

And with VR comes great possibilities. Bharat Saini, founder and chief technologist of Hipaax, shared with me some of the advantages of wearables in the workplace. (Fun fact: Samsung recently announced its partnership with Hipaax to advance the incorporation of smartwatches in the workplace.)

I also spoke with Samsung's Wonjin Kim about what makes smartwatches help businesses run efficiently. Still don't believe the benefits of wearables? Just watch.

Got Game? Retailers Play It Big with Gamification

“If you do great things around the brand, the halo effect is that you sell more stuff.”

This month, I wrote my first article for Intel's IQ Magazine about gamification in business - aka the art of using elements of gaming to draw interest and drive consumer engagement.

Read my latest on the art - and ROI - of retail gamification here.

And head to Forbes to read my open letter to people who don't use social media, if you haven't already.

Changing the Conversation About Money

Society puts a huge emphasis on spending - and not nearly enough on saving.

It was an honor to curate Council for Economic Education's #MySavingsTip campaign for the second year, alongside amazing entrepreneurs, business owners and financial trailblazers Mark Cuban, Randi Zuckerberg, Melissa Giannini, Elizabeth Gore, Kelli B. Grant, Megan Hess, Beth Kobliner, Jeffrey Lacker, Ron Lieber, Erin Lowry, Dr. Annamaria Lusardi, Kathryn Minshew, Rosie Pope, Chris Siegfried, Lo Bosworth, Dan Kadlec, Nan J. Morrison, Brian Page, Mona Patel, Carrie Schwab-Pomerantz, Chondra Sanchez, Andrew Ross Sorkin, Alexa von Tobel, Tara Lynn Wagner, Sam Zises, Ann Shoket and Brian Kelly.

My personal tip? Money doesn't grow on trees. Don't be afraid to talk openly about the importance of saving, spending and investing. 

Huge thank you to CNBC, Mashable, Huffington Post and Linkedin for covering this incredible campaign, and check out my recap for Entrepreneur

Shifting Gears with Samsung

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

Very excited to announce that as of this week, I am Samsung's new video correspondent, creating enterprise content for their blog and social channels!

We kicked off our partnership at the Enterprise Wearable Technology Summit in San Diego last week, where I interviewed several wearable experts and also asked them: What’s something you can’t do on today’s smartwatch that you wish you could?

Check out all of the answers here, and stay tuned for more on my latest partnership!

Tokyo Drift

This month, I flew to Tokyo to celebrate the upcoming wedding of my dear friend and fellow tech aficionado Jessica Naziri

We took in the sights of Takeshita Street, spent some time at the Meiji Shrine, experienced the city's iconic Sakura and had the time of our (nine) lives at Cat Café

Shoutout to Hyatt Regency Tokyo, and huge thanks to San Aihara at Shoot My Travel for capturing our unforgettable trip. 

Until next time, arigatou gozaimasu and sayonara, Tokyo. 

Making Privacy My Business with 3M

As a social media consultant, I often spend my days traveling between different companies' offices to advise them on marketing strategies.

And – as a result – on any given day, my "office" ranges from the backseat of a Lyft to a client's conference room to the streets of New York!

According to a study by the Pew Research Center, 59% of employees also take their jobs outside the office – making visual hacking a threat to both full-time employees and contractors.

Enter 3M, who are pioneering screen protection products for phones, laptops, tablets and more.

We all know the feeling of someone looking over our shoulder at our screen – but don't roll the dice person! That person may be visually hacking your info.

Make privacy your business, and learn more about 3M's solutions here.

This is a sponsored conversation written by me on behalf of 3M. The opinions and text are all my own.

Motivate Design #WageOn Event

Photo by Robin Marchant

Not-so-fun-fact: There are more CEOs named John than female CEOs altogether. 

Shout-out to Luna BarMotivate Design and this panel of queens behind me for helping to make the wage gap history last night, and special thanks to our event partners WestHouse New York and The Bouqs Company!

Joining me for the panel discussion were a few of my favorite female entrepreneurs and business owners, Mona Patel, Rosie Pope, Tracey Edouard, Sally Wood, Andrea Sullivan and Palak Patel

Watch the Facebook Live of the event here and check out Forbes' coverage of the event here

Teacher for a Day at NYU

This week, I had the opportunity to guest teach an NYU class, sharing the story of how and why I built my business. 

From getting laid off from Rolling Stone in 2008 to starting my own company in 2010, I explained to the class how the setback turned into an opportunity to transition from print to digital.

Shoutout to NYU for inviting me and to the passionate students who took the time to learn a little bit about the world of digital and social media. 

Food Network SOBEWFF Festival

It's been a dream come true to consult about social media for Food Network for the last two years.

Last month, I joined my Food Network family for an unforgettable weekend at the SOBEWFF festival in Miami.

Never has there been more love (or delicious food) under one tent. 

Hollywood Endings at the Academy Awards

Here's to Hollywood endings.

Last week, I attended the Weinstein Company's 89th annual Academy Awards event, along with some dear friends.

Cheers to an unforgettable evening. 

Bronzeville Audio Series

It has been an incredible month working with Bronzeville Series, a pivotal new audio drama starring Laurence Fishburne, Larenz Tate, Brittany Snow and Tika Sumpter

The 10-part audio series, set in Chicago's Bronzeville neighborhood, follows the lives of those involved in the numbers games, the illegal lottery that had a large impact on black communities in the 1940s. 

On February 9, we celebrated the launch of the Bronzeville Series at Spotify HQ with some of the series producers, cast members, sponsors and fans.

See what Hollywood Reporter, Deadline and Yahoo are saying about the popular series, and catch the weekly podcast on Tuesdays on iTunes, Spotify and SoundCloud. 

Alienware Miami

Don't hate the player.

Thanks to Alienware and Dell for inviting me to Miami this week to talk about the power of influencer marketing on my home turf. I spoke about everything from the importance of influencers for small businesses to recognizing influencers are paid for their time, not their opinions. 

See you again soon!

Lafayette 148 NYFW Event

As New York Fashion Week storms Manhattan - quite literally - I took a moment to sit down with Lafayette 148 NY Creative Director Emily Smith to talk about the economics of design.

Joining me for the Q&A and post-chat cocktail party were some of my favorite editors, bloggers, designers and entrepreneurs, including Alix Strauss, Jackie Giardina, Kaylin Marcotte, Marci Greenfield, Hilary Sheinbaum, Katie Kiefner, Hallie Friedman, Cailli and Sam Beckerman, Brittney Levine, Nika Vagner, Elizabeth Quinn Brown, Nneya Richards, Stan Soong, Whitney Tressel, Wendy Wollner and Nicole Volynets.

Huge thank you to Lafayette 148 for hosting the event and to Bloomerent for the unforgettable decor. 

Check out the #LafayetteLoves hashtag for some great photos of the event. 

Epson's Digital Couture NYFW Event

© Sarah Richards

© Sarah Richards

NYFW: where print meets digital.

This week, I had the pleasure of covering Epson's third annual "Digital Couture" New York Fashion Week event at Chelsea's IAC building, which showcased 13 design teams from North and Latin America. 

Designers had the opportunity to use Epson's digital dye-sublimation and direct-to-garment printing technologies in the design process, combining textiles with innovative digital techniques.

Check out my full story on the event in Apparel News.  

Wayne's World 25th Anniversary

Wayne's World had a huge impact on pop culture when it was first released - 25 years ago - in 1992. The film not only put bands on the map with its iconic soundtracks; it also introduced some of culture's most popular catchphrases. (Party on! NOT.)

I was so proud to work with New York Film Critics for the 25th anniversary of this iconic movie.

Take a look at the #WaynesWorld and #WaynesWorld25 hashtags to see what people are saying about the anniversary screenings that took place in theaters around the country this week. 

Rock on!

Texworld USA

“Apparel is one of the only industries that has had deflation. You can buy something cheaper now than you could 20 years ago.”

This January, the 11th annual Texworld USA hosted 226 exhibitors from 16 countries and attendees from 54 countries around the world.

The common theme for all guests? Post-election economic uncertainty.

Check out my latest for Apparel News about the retail climate at Texworld.