“If you do great things around the brand, the halo effect is that you sell more stuff.”

This month, I wrote my first article for Intel's IQ Magazine about gamification in business - aka the art of using elements of gaming to draw interest and drive consumer engagement.

Read my latest on the art - and ROI - of retail gamification here.

And head to Forbes to read my open letter to people who don't use social media, if you haven't already.