Viewing entries tagged
Ecommerce

RetailROI 2017

This week, I was invited by the Retail Orphan Initiative (RetailROI) to speak about social media trends to 300 or so retail executives at the Harvard Club of New York

From storytelling and video to social networks in the workplace, one of the top trends I addressed was the rise of the social media influencer.

MuseFind found that 92% of consumers trust influencers more than traditional advertisements featuring celebrity endorsements (which explains why so many brands are gravitating toward hiring influencers for their commercials and campaigns).

Thanks again to RetailROI for having me.

Motivate Design Presents: Food for Thought Leaders

If there's one thing I love as much as innovation, it's food, and this week I got to celebrate both.

I joined forces with Motivate Design and food industry experts from Maple, Freshly, Epicurious, OurHarvest and Chef Palak Patel for a live panel at Motivate Design HQ in the Financial District. After sharing their individual philosophies on food - from sources and preparation to consumption - the panelists shared key industry trends, from the growing relationship between tech and food to the importance of education when it comes to nutrition and food quality.

Head to Facebook for the live panel discussion, and check out some of my favorite snaps below. 

#FoodForThoughtLeaders

Mashable: How to Master Networking

It's all about who you know.

This week, I visited Mashable HQ to talk networking best practices on a Facebook Live session with #BizChats founder Tracey Edouard.

We kicked off the chat by selecting two emojis that best represent networking tips. I chose the ear emoji, because listening is crucial in building professional relationships, and the clapperboard emoji, because when you act confident, you start to feel confident. (Thanks, Rebecca Minkoff.)

Here are my top five networking tips. I hope they help you as much as they've helped me!

1. Do your homework. If you're going to an event, check out the guest list. Do some homework on the people attending, and if you decide you want to speak with them, find a few areas of common interest. 
2. Ditch the pitch. Be authentic. Networking has a stigma of being transactional, when it should really be about helping people.
3. Smile through your sentences. Research shows people evaluate everyone they meet in terms of warmth and competence. First impressions are everything.
4. Think quality over quantity. Everyone has connectors in their life, but most people only have a few super-connectors. Foster those relationships, rather than spreading yourself too thin.
5. Follow through. The President of the New York Stock Exchange Tom Farley says, "When I think about my own career, I owe every job I’ve ever had to networking. If I had not spent five years after [our] first Atlanta meeting staying in touch with Jeff Sprecher, chairman of the NYSE, through emails and phone calls, there is no way he would have considered me for president." 

Check out the full Mashable Facebook Live for more tips and for my number one key to successful networking. 

Rebecca Minkoff Talks Shop

Photo: Grant Friedman

This week, I had the pleasure of interviewing designer Rebecca Minkoff at her Soho boutique in front of an intimate group of bloggers, editors and fellow entrepreneurs.

Check out the video of Rebecca and I talking shop (pun intended) to watch her discuss everything from how she started her business to the instrumental role that social media has played in building her brand. As a small business owner - who turned my 2008 layoff into a business opportunity (more in Marie Claire) - I took away tons of helpful advice - from tips about funding to exuding confidence to managing a team. 

Read my story in Forbes for more, and check out this LinkedIn story about how Rebecca Minkoff uniquely reimagines the customer experience.