Viewing entries tagged
small business tips

Teacher for a Day at NYU

This week, I had the opportunity to guest teach an NYU class, sharing the story of how and why I built my business. 

From getting laid off from Rolling Stone in 2008 to starting my own company in 2010, I explained to the class how the setback turned into an opportunity to transition from print to digital.

Shoutout to NYU for inviting me and to the passionate students who took the time to learn a little bit about the world of digital and social media. 

Lafayette 148 NYFW Event

As New York Fashion Week storms Manhattan - quite literally - I took a moment to sit down with Lafayette 148 NY Creative Director Emily Smith to talk about the economics of design.

Joining me for the Q&A and post-chat cocktail party were some of my favorite editors, bloggers, designers and entrepreneurs, including Alix Strauss, Jackie Giardina, Kaylin Marcotte, Marci Greenfield, Hilary Sheinbaum, Katie Kiefner, Hallie Friedman, Cailli and Sam Beckerman, Brittney Levine, Nika Vagner, Elizabeth Quinn Brown, Nneya Richards, Stan Soong, Whitney Tressel, Wendy Wollner and Nicole Volynets.

Huge thank you to Lafayette 148 for hosting the event and to Bloomerent for the unforgettable decor. 

Check out the #LafayetteLoves hashtag for some great photos of the event. 

RetailROI 2017

This week, I was invited by the Retail Orphan Initiative (RetailROI) to speak about social media trends to 300 or so retail executives at the Harvard Club of New York

From storytelling and video to social networks in the workplace, one of the top trends I addressed was the rise of the social media influencer.

MuseFind found that 92% of consumers trust influencers more than traditional advertisements featuring celebrity endorsements (which explains why so many brands are gravitating toward hiring influencers for their commercials and campaigns).

Thanks again to RetailROI for having me.

Best of CES 2017

Happy new year!

I started 2017 off - as many internet entrepreneurs do - in Las Vegas at CES.

Partnering with Dell, I hosted a music/tech dinner with Intel and The Glitch Mob, a brunch with Dell/Microsoft/Alienware - and I even took over Dell's Instagram for the week to share live moments from all!

Shout-out to some other clients and friends I got to hang out with, including Scripps Network, HGTV, Food Network, Twitter, Facebook, Google, Refinery29, Medialink, Jaguar, Altec Lansing and American Express.

See you next year!

Mashable #BizChats: Tips for a Successful 2017

2016 isn't the problem, and 2017 isn't the solution!

Earlier this week, I had the pleasure of joining Mashable's Tracey Edouard for a Facebook Live about how to take stock of your accomplishments and prepare for success in 2017. 

I gave my top career tips - from regularly documenting accomplishments to learning new things every day to asking your employer the right questions at the right time.

Some audience members too chimed in with great questions. Here are a few of my favorites.

  1. What tips do you have to best highlight social media achievements on social media platforms?

    Social media is a priority, not an option, and your online presence is as important as your offline presence. Share your accomplishments, but do so with humility. Give credit where credit is due, and show off your hard work. 
  2. How can professionals get over their fears and take risks?

    This takes practice. Turn your fears into gratitude. Instead of fearing public speaking, be grateful so many people want to hear you speak and gain value from you. 
  3. What are the most valuable lessons of this year?

    It's important to prioritize work-life balance. To work well, it's important to disconnect and take time to recharge and relax. 

Here are the top five things you need to know to become more successful in 2017.

  1. Articulate your goals. Know what you want, how you plan on getting there, and practice your pitch. 
  2. Calendar your tasks. Don't just create to-do lists, but schedule the days and even times you want to get things accomplished. 

  3. Master your domain. 84% of recruiters are using social media. Keep your channels up to date, and list your accomplishments with humility. 

  4. Learn the art of influence. Expand your social networks. Connect with people online and offline, and be authentic in your engagement with people. Check out my previous #BizChats for my top networking tips.

  5. Consider your legacy. No amount of money is worth making you miserable at work everyday. Ask yourself: am I providing value? Do I love what I'm doing? 

To hear my final key for becoming more successful in 2017, check out the Facebook Live video.

Thanks Mashable, for another great #BizChat!

Facebook Live with Refinery 29

This week, I hosted one of Refinery 29's final Facebook Lives 2016 - speaking about social media best practices in 2016 (and some trends we need to leave behind).

Top Social Media Fails of 2016

Before looking ahead to 2017, I talked about some of the biggest social media fails of 2016, from Ryan Lochte's untimely hair Tweet to Total Beauty's Whoopi Goldberg/Oprah mixup. The takeaway from these fails? Always do your research before posting on social media, hire thoughtfully, and if you do make a mistake, take a step back, assess the damage and apologize if necessary. 

Questions from the Audience

Before talking about best social media practices for 2017, I opened up questions to the Refinery 29 audience. Here are some of the top questions and takeaways. 

Q: Do you have tips on doing social media for businesses?
A: It can be difficult to create authenticity, as people tend to connect more easily with people than with brands. The most effective way for a business to create a successful social media presence is to fit into one (or more) of three categories: funny, beautiful, valuable. Give audiences something to come back to you for - time and time again. 

Q: Do you have tips for bloggers? 
A: Differentiate yourself. There are so many blogs on so many subjects, so it's essential to find a way to offer something unique to your audiences. Learn more about how to start a blog in my article for Refinery29. 

Q: Do you think a business needs to have all social media platforms?
A: Put simply: No. Social media is a quality over quantity game. Choose one or two platforms that really apply to your brand where you can post quality, memorable content rather than posting subpar content on every channel. 

Social Media Habits to Expire in 2016

1. Overexposure: You never want social media to be a one-sided conversation. Instead of over-sharing, try to engage with your audience, ask questions and inspire genuine conversation. 

2. Spamming: Avoid overusing hashtags and "follow for follow" or "like for a like" spamming. Be authentic, or your audience will see through your efforts to gain a following. 

3. Avoid Basic Content: Basic content (or posts that are uninspiring) should be avoided. Be creative and stand out. 

How to Nail Social Media in 2017

1. Differentiate. Add value to the community you have formed. 

2. Be proactive and reactive. Keep the social in social media. Engage with your audience. 

3. Focus on quality over quantity. I can't emphasize this enough. Create beautiful content that lasts and makes an impact.

Check out my full Facebook Live to hear more about best social media practices. We'll catch you next time!

Screening Calls with 3M

I'm proud to say the world is my office - but sometimes, that means I'm typing emails on a plane, train or automobile, within close quarters to complete strangers, especially in NYC. 

Visual hacking happens every day, with hackers obtaining info in 15 minutes or less.

You can easily prevent this on your laptops, tablets and smartphones with 3M Privacy Filters - which block side views and keep what's on your screen reserved for you. 

Learn more about 3M privacy products here.

Small Business Saturday with American Express

Small business, huge impact. 

As a content creator, small business owner and American Express Cardmember since 2003, supporting my fellow small businesses is not only a pleasure - but a privilege, especially since AmEx helped me start my own business as one of my first-ever clients back in 2009.

On this year's Small Business Saturday, I celebrated a few of my favorite small businesses - Viyet, for helping us style our shoot locations, GLAMSQUAD, for always getting me camera-ready and Splash, who I've worked with for three years to curate my events. 

Learn more about the beauty of shopping small here.

The New Age of Buyer Behavior

In the last 60 seconds, 216,000 photos were posted to Instagram, 1.8 million likes were given on Facebook and 72 hours of video footage was uploaded to YouTube.

From mobile and wearable devices to social media and blogging, the impact of our constantly-engaged digital landscape is forever changing how consumers engage with brands. This past Thursday I had the pleasure of joining [L]earned Media for a candid conversation about the new age of buyer behavior. 

Joining me on the panel were Evan Kraut, Managing Director of Grey Adventures, P.J. Pereira, Founder of Pereira & O'Dell, Brian Shimmerlik, Founder/CEO of Vengo Labs, Rupert Maconick and Executive Producer of Saville Productions. 

Thanks to [L]earned Media for inviting me to participate in a great conversation.

Council for Economic Education Visionary Awards Gala

You already know how much I love Council for Economic Education and the very important work they do. 

This week, I attended CEE's 11th Annual Visionary Awards dinner, an amazing event featuring economic and financial literary leaders Arianna Huffington, Richard Edelman, Frank Bisignano, Glenn Hubbard. I had the pleasure of taking over CEE's social media channels for the event, which you can check out with #CEEVisionaryAwards and on CEE's Facebook, Twitter, and Instagram

Head over to CEE's blog for more on the event and some great photos. Here are a few of my favorite.

The WKND at Miami Design District

Last weekend, I flew to Miami to celebrate the Miami Design District, an innovative destination for luxury retail, culinary experiences, art - and of course fashion. 

The WKND - curated by Métier Creative - included several unforgettable experiences, including a rooftop brunch at Louis Vuitton, jewelry sampling at Harry Winston and an amazing photo shoot in the Design District. I had the pleasure of experiencing this unforgettable event with Chris John Millington, Mary Leest, Patrick Janelle, John Millington, Marcell Floruss, Camila Coutinho, Karolina Kurkova, Olivia Culpo, Stacie Brockman, Erin Kleinberg, Julie Schott, Gabby Prescod, Moe Paretti, Danielle Bernstein, Nikki Ogunnaike, Cailli and Sam Beckerman, Danielle Prescod, Michelle Chwoschtschinsky and Laura Bustelo

Thanks again to MDD Developer and Co-Owner Craig Robins and Métier Creative for hosting us #atMDD!

Dell EMC World

The women in Fifth Harmony aren't the only ones working from home. 

This week, I traveled to Austin for Dell EMC World to chat about the millennial workforce and how this generation is re-defining how and where work gets done. Huge thanks to Dell for having me and to Jordan Howard and Brian Fanzo for a great chat!

If you missed it, you can catch my live interview on YouTube. 

#DellEMCWorld

FIT: Faces and Places in Fashion Talk

The world of business is constantly evolving, and the millennial generation (myself included) has been challenged to find great jobs. This presents us the unique opportunity to create jobs. 

This week, I was invited back to Fashion Institute of Technology to be a guest speaker for Faces and Places in Fashion, a lecture series and forum featuring industry professionals. I spoke about everything from starting my own business to developing a quality social influence - while students posed some serious questions (How do you get your name out there? Is the FTC cracking down on bloggers?) 

Thank you to Professor Joshua Williams and FIT for inviting me to speak and to everyone who came to listen. 

Influencer Marketing at New York Media Festival

This week, I had the pleasure of moderating the Influencer Marketing Panel at the New York Media Festival, held at the Museum of Jewish Heritage

From FTC regulations to the keys to telling a great brand story, no topic was off the table.

Special thanks to Food Network's David Griffith, Clever Girls' Cat Lincoln and Wattpad's Suzanne Spence for the great conversation about the different ways brands are working with influencers. 

Here are a couple of my favorite shots from NYME. 

New York Fashion Week Brunch with Kali Hawk

This past Saturday, I had the pleasure of co-hosting a New York Fashion Week brunch with this crown jewel. 

Kali Hawk - and some of our closest friends - joined at Trademark Taste & Grind to celebrate her new jewelry line, H. Crowne and sip delicious juices by Natalie's Orchid Island Juice Company (you probably already know how much I love Natalie's). Thank you to Alyssa Campanella, Tracey Edouard, Cipriana Quann, TK Quann, Emma Wo, Palak Patel, Hallie Friedman, Chelsea Peng, Emily Bache, Abigail Breslin, Kaylin Marcotte, Lanier Long, Natalie SextonCeylan Kumbarji, and Alix Strauss for joining us. 

Special thank you to Bloomerent for the gorgeous flowers.

#TrademarkStyle

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.

Back to School with Rebecca Minkoff

"In every life phase, you'll be confronted with something that scares you. And you have to go into it being as fearless as you can."

This week, I had the opportunity to interview designer and business icon Rebecca Minkoff in front of an audience of fifty New York University, Parson School of Design, and FIT students. After a great Q&A in June - where Rebecca shared advice with a group of entrepreneurs - she decided she also wanted to share her experience and business advice with the future generation. 

We talked shop (literally) about everything from being confident and landing a job to starting your own business. Head to Forbes for my top five takeaways from my chat with Minkoff, and check out the live Q&A on Facebook

Thanks to everyone who attended, and to NY Magazine and NY Post for covering the event!

#BackpacktoSchool

This is YouthX

These girls are on fire. 

This week, Motivate Design tasked 16 students with re-designing the MTA New York City Transit system at their first-ever ‪#‎YouthX‬ workshop. Keeping in mind entertainment, environment, ease of travel and more, the students were charged with creating the ideal transit system.

Thank you to E-School for Girls, Getty Images and everyone else who made the event such a success! ‪

Evolve Your Summer

You can sit with us. 

This week I hosted a summer soiree with Evolve MKD in the stunning Park Lane Hotel Rooftop Suite. (Fun fact: This is the former apartment of real estate tycoon Leona Helmsley). Joining me at #EvolveYourSummer were some of my favs in fashion, beauty, media and blogging, including Maybelline, Lafayette 148, Viyet, Motivate Design, Cuddl Duds, Mashable, and Good Housekeeping

Shout-out to Ted Baker for this perfect dress, Getty for the great photos and Park Lane for the amazing Central Park views.