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In the Kitchen with Ashton Keefe and OurHarvest

In the Kitchen with Ashton Keefe and OurHarvest

For almost 3 years, I’ve been working with (and loving) OurHarvest, an online farmer’s market that sources from over 170+ local farms.

So… I figured it was time to learn how to cook! ;)

Chef Ashton Keefe graced my kitchen with her presence this week to teach our Facebook Live viewers and I how to prepare Fish En Papillote, a delicious, buttery and presentation-worthy dish. If you weren’t able to tune in, you can catch the video here (fish pun intended), and get the recipe and fresh, local ingredients from OurHarvest.com.

Thank u, #AdAgeNext

Thank u, #AdAgeNext

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

Last month I attended #AdAgeNext, a two-day marketing conference in New York that featured speakers including Girlboss CEO Sophia Amoroso, Endeavor CMO Bozoma Saint John and Reddit co-founder Alexis Ohanian.

My biggest takeaway from the conference: Now more than ever, companies are focused on the “human element.” To stay on-brand, I asked attendees and editors about some of the problems their organization is solving WITHOUT technology. Head to Ad Age to see some of my favorite answers.

And speaking of being human, head to Northeastern University's Experience Magazine for my tips about exercising restraint on social media.

University of Florida | The Future of Influencer Marketing

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"Social media is your résumé - whether you're an influencer, a restaurant or an accountant. Make it count!"

Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing - an area I'm pretty passionate about (read more here in The Atlantic). 

We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. 

Thanks to all who joined the conversation, and to the University of Florida for finally accepting me! ;)

Got Game? Retailers Play It Big with Gamification

“If you do great things around the brand, the halo effect is that you sell more stuff.”

This month, I wrote my first article for Intel's IQ Magazine about gamification in business - aka the art of using elements of gaming to draw interest and drive consumer engagement.

Read my latest on the art - and ROI - of retail gamification here.

And head to Forbes to read my open letter to people who don't use social media, if you haven't already.

Tokyo Drift

This month, I flew to Tokyo to celebrate the upcoming wedding of my dear friend and fellow tech aficionado Jessica Naziri

We took in the sights of Takeshita Street, spent some time at the Meiji Shrine, experienced the city's iconic Sakura and had the time of our (nine) lives at Cat Café

Shoutout to Hyatt Regency Tokyo, and huge thanks to San Aihara at Shoot My Travel for capturing our unforgettable trip. 

Until next time, arigatou gozaimasu and sayonara, Tokyo.