I spent a lovely afternoon last week with the business school students of Hochschule Fresenius, visiting New York from Germany this month. I showed them my Samsung commercial (filmed in Vienna last summer), and talked about the power of partnerships.
There are a lot of things to consider when pursuing partnerships - from expectations and deliverables, to competitor awareness and of course, payments.
As a full-time freelancer and business owner, I'm often asked about how I initiate relationships with brands. Head to Forbes to learn more about how to negotiate your rates, and to AdAge to read my thoughts on brand-sponsored content (Spoiler alert: I'm all for the #ad and #sponsored endorsements if I truly believe in the product.)