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Business Owner

Celebrating 10 Years in Business with GoDaddy

I’ve hosted my company email through GoDaddy since I launched my business more than 10 years ago - so you can imagine how excited I was to be invited to celebrate my business’ 10-year-anniversary (!) on GoDaddy’s School of Hustle.

Host Shannon Traux interviewed me how I started and grew my business, what the top social media trends are today - and my top entrepreneurial tips for success.

Most importantly, thank you to School of Hustle for introducing me to my new favorite micro-influencer, Noodle.

LinkedIn x Small Business Week


Pro tip when applying for a job: If it doesn't scare you a little, it's probably not the right job.

Linkedin has more than 20 million job postings, but did you know that I got my first-ever job via Linkedin?

I loved sharing my story during Small Business Week about how I got hired at Rolling Stone and now use Linkedin to hire talent for my own business.

And speaking of jobs, head to Forbes for my latest article about how to decide whether or not you should be friends with your boss on social media.

Filing Taxes with Credit Karma Tax

This is a sponsored post written by me on behalf of Credit Karma. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Credit Karma. The opinions and text are all my own.

As a small business owner who works with dozens of brands each year, my taxes can be complicated. But they don't have to be... taxing. ;)

Credit Karma Tax lets you file right from the app, quickly and painlessly. You can take a picture of your W2 or upload it as a file so there's no need to fill in dozens of blanks, and it makes filing jointly easy (which I’m doing for the first time year)!

Head to my Instagram highlights to learn more about why I filed with Credit Karma this year (and shout out to WeWork for the great filming location)!


An Afternoon with Fresenius University

An Afternoon with Fresenius University


I spent a lovely afternoon last week with the business school students of Hochschule Fresenius, visiting New York from Germany this month. I showed them my Samsung commercial (filmed in Vienna last summer), and talked about the power of partnerships. 

There are a lot of things to consider when pursuing partnerships - from expectations and deliverables, to competitor awareness and of course, payments. 

As a full-time freelancer and business owner, I'm often asked about how I initiate relationships with brands. Head to Forbes to learn more about how to negotiate your rates, and to AdAge to read my thoughts on brand-sponsored content (Spoiler alert: I'm all for the #ad and #sponsored endorsements if I truly believe in the product.)

Do Year's Resolutions with Fiverr

This is a sponsored post written by me on behalf of Fiverr. The opinions and text are all my own.

Happy new year!

Many of you who have been following me for the last seven years have watched as I've built my business.

And if you've been paying attention, you know it's not always rainbows and butterflies. Building a brand on social media is hard work.

One of the companies that has helped me build my business and find great talent to hire is

A few weeks ago, the team at Fiverr came up with a campaign where they're asking us - their community - to share our Do Year's Resolutions.

You heard right - it's not a New Year's Resolution. It's a "Do" Year's Resolution... Something you're going to do in 2018 to take your business to the next level. Or move your career ahead.

So here are mine! (You can also check out my Do Year’s Resolution video here.)

In 2018, I want to work smarter, not harder. I want to strengthen my relationships with my clients and focus on quality instead of quantity. I want to be a better boss. I want to help more people - and I want to ask for help when I need it. And I want to give more back to my community.

Phew! That was a load off.

Now that I've told you my Do Year's Resolutions, I want to hear yours. Head to the Fiverr website to tell us what you're committing to doing for your business in 2018. You might even win a $500 Fiverr credit - which they're giving out weekly! 

Can't wait to see what you guys come up with... And shout-out to Fiverr for empowering all of us to take our businesses to the next level!