Viewing entries tagged
Digital Marketing

Evolve MKD Influencer Panel

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Prior to any speaking engagement, I do my research.

Last week, I joined Evolve MKD for a panel to discuss the influencer marketing industry, and before the panel, I did a search on Google.

I typed “Do influencers” into the search bar - and before I could finish my question, a series of suggested queries populated that shocked me.

The suggestions included:

Do influencers work? (Yes.)

Do influencers get paid? (Hell yes.)

Do influencers have agents?

Do influencers pay taxes?

The list goes on.

These search results made me realize just how little people know about this multi-billion dollar industry - and how important it is to educate people.

Thanks to Evolve MKD to inviting me to speak on the subject of influencer marketing — and interview Hannah Berner, Steph Selter, Gergana Ivanova and Nikki French.

Own It! Women Entrepreneur's Conference

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Social media has transformed the way we interact with customers - and how customers engage with us.

Last week I visited SUNY Ulster to speak with 150+ small business owners at the Own It! Entrepreneurial Women’s Conference about how to use social media to create brand loyalty - from creating quality content to engaging with influencers (something I never expected to call myself)!

Head to Hudson Valley Mag to read more about the conference - and see what I had to say about social media, freelancing and how to “own it” when it comes down to business.

University of Florida | The Future of Influencer Marketing

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"Social media is your résumé - whether you're an influencer, a restaurant or an accountant. Make it count!"

Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing - an area I'm pretty passionate about (read more here in The Atlantic). 

We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. 

Thanks to all who joined the conversation, and to the University of Florida for finally accepting me! ;)