Viewing entries tagged
Influencer

Thank u, #AdAgeNext

Thank u, #AdAgeNext

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

Last month I attended #AdAgeNext, a two-day marketing conference in New York that featured speakers including Girlboss CEO Sophia Amoroso, Endeavor CMO Bozoma Saint John and Reddit co-founder Alexis Ohanian.

My biggest takeaway from the conference: Now more than ever, companies are focused on the “human element.” To stay on-brand, I asked attendees and editors about some of the problems their organization is solving WITHOUT technology. Head to Ad Age to see some of my favorite answers.

And speaking of being human, head to Northeastern University's Experience Magazine for my tips about exercising restraint on social media.

Influencer Best Practices with Edelman PR & Booking.com

Influencer Best Practices with Edelman PR & Booking.com

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So you want to be an influencer?!

Last week, I joined Edelman PR and the team at Bookings.com to share my best practices about how to engage, work and build relationships with influencers.

Read more of my thoughts on the influencer industry over at Ad Age, where I explain why I love seeing the hashtags #ad and #sponsored.

University of Florida | The Future of Influencer Marketing

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"Social media is your résumé - whether you're an influencer, a restaurant or an accountant. Make it count!"

Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing - an area I'm pretty passionate about (read more here in The Atlantic). 

We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. 

Thanks to all who joined the conversation, and to the University of Florida for finally accepting me! ;)