Viewing entries tagged
Influencer Marketing

Evolve MKD Influencer Panel

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Prior to any speaking engagement, I do my research.

Last week, I joined Evolve MKD for a panel to discuss the influencer marketing industry, and before the panel, I did a search on Google.

I typed “Do influencers” into the search bar - and before I could finish my question, a series of suggested queries populated that shocked me.

The suggestions included:

Do influencers work? (Yes.)

Do influencers get paid? (Hell yes.)

Do influencers have agents?

Do influencers pay taxes?

The list goes on.

These search results made me realize just how little people know about this multi-billion dollar industry - and how important it is to educate people.

Thanks to Evolve MKD to inviting me to speak on the subject of influencer marketing — and interview Hannah Berner, Steph Selter, Gergana Ivanova and Nikki French.

Own It! Women Entrepreneur's Conference

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Social media has transformed the way we interact with customers - and how customers engage with us.

Last week I visited SUNY Ulster to speak with 150+ small business owners at the Own It! Entrepreneurial Women’s Conference about how to use social media to create brand loyalty - from creating quality content to engaging with influencers (something I never expected to call myself)!

Head to Hudson Valley Mag to read more about the conference - and see what I had to say about social media, freelancing and how to “own it” when it comes down to business.

Twitter Chat with Millennial Expert Chelsea Krost

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How did you get your first 1,000 followers? What should someone charge for a sponsored post? What happens when a company asks you to endorse a product... that you've never used?!

I joined millennial marketing and brand expert Chelsea Krost for a live Twitter chat this week to talk about what it’s really like to be a modern-day influencer. Thanks so much to everyone who submitted questions!

Here are a couple of my top takeaways from the chat. Head to #MillennialTalk on Twitter for the full convo!


Q: How important are live events in the career of an influencer? How should we leverage live events to grow our personal brand?

A: Live events are everything. I work in social media, but always say that there's nothing like being with someone IRL.


Q: Let’s chat about the famous hashtags: #ad & #sponsored. Why do content creators receive so much heat for using these hashtags on sponsored posts?

A: It's hard for some people to wrap their heads around the fact that you can love something - and also make money endorsing it. One of my favorite brands (and clients) WeWork puts it well: You can make a living - and a life.


Q: When is the right time for an #influencer to hire an agent/representative?

A: The earlier, the better! Brands are shelling out big bucks to micro-influencers, and you want to make sure you're partnering up profitably.

First Look, Second Act

First Look, Second Act

This is a sponsored post written by me on behalf of MM.LaFleur and Lyft. The opinions and text are all my own.

This is a sponsored post written by me on behalf of MM.LaFleur and Lyft. The opinions and text are all my own.

I couldn’t be prouder to have spent #WomensEntrepreneurshipDay hosting an advanced screening Second Act screening with partners MM.LaFleur, Lyft, ForbesWomen and 200 of my favorite women in biz!

Thank you to our sponsors: MM.LaFleur for keeping us all dressed for success - and Lyft for the rides. And thank you to our media partner, ForbesWomen!

#SecondActNYC

FIT: The Business of Social Media

FIT: The Business of Social Media

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As soon as I left my talk at Fashion Institute of Technology this week, I got this note from one of the students:

"I follow a lot of social media influencers on many platforms, and this is the first time I have had the chance to hear the behind the scenes of what is portrayed to be such a glamorous and 'easy' lifestyle. With society how it is today, a lot of the times myself and a lot of people I know don’t really trust social media influencers when they are promoting products because they are paid to promote. It was really refreshing to find out that there is lot of integrity behind who and what you promote, and it’s reassuring to know that hopefully there are other influencers out there like you. A lot of the times it is hard to believe someone is being genuine about a product when it is a paid sponsorship but hearing your side and how you run your business was insightful and revitalizing."

Thank you to the wonderful students at FIT for having me - and for the many beautiful thank you notes like this one. You make this influencer feel good at work every day.

#Natchelorette Party in the Cayman Islands

#Natchelorette Party in the Cayman Islands

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We Cayman, we saw, we conquered.

A huge thank you to Cayman Islands Department of Tourism and Kimpton Seafire Resort + Spa for an unforgettable #Natchelorette weekend. I had an amazing time celebrating my upcoming wedding with a few of my favorite girls, Alyssa Campanella, Jessica Naziri, Marjana Jaidi and Courtney Donisi. We wined, dined, danced and dove with stingrays, and it was truly a trip to remember.

Thank you to Ted Baker London, Luna Bar, Skin BetterSidway Swim, Pure WineISDIN USA and CBD For Life for the lovely lovely gift bags for my girls.

We’ll be back, Cayman.

Influencer Best Practices with Edelman PR & Booking.com

Influencer Best Practices with Edelman PR & Booking.com

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So you want to be an influencer?!

Last week, I joined Edelman PR and the team at Bookings.com to share my best practices about how to engage, work and build relationships with influencers.

Read more of my thoughts on the influencer industry over at Ad Age, where I explain why I love seeing the hashtags #ad and #sponsored.

University of Florida | The Future of Influencer Marketing

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"Social media is your résumé - whether you're an influencer, a restaurant or an accountant. Make it count!"

Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing - an area I'm pretty passionate about (read more here in The Atlantic). 

We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. 

Thanks to all who joined the conversation, and to the University of Florida for finally accepting me! ;)

Influencer Marketing at New York Media Festival

This week, I had the pleasure of moderating the Influencer Marketing Panel at the New York Media Festival, held at the Museum of Jewish Heritage

From FTC regulations to the keys to telling a great brand story, no topic was off the table.

Special thanks to Food Network's David Griffith, Clever Girls' Cat Lincoln and Wattpad's Suzanne Spence for the great conversation about the different ways brands are working with influencers. 

Here are a couple of my favorite shots from NYME.