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NYC events

The Hustle Advance Screening with 1-800-Flowers

This is a sponsored post written by me on behalf of 1-800-Flowers. The opinions and text are all my own.

This is a sponsored post written by me on behalf of 1-800-Flowers. The opinions and text are all my own.

Everyday I'm Hustle-ing.  ;)

Shoutout to the one and only Rebel Wilson for co-hosting this month’s The Hustle screening with me, in partnership with 1-800-Flowers.com.

Thanks to everyone who came out for the screening, to Bryant Park Hotel for the great screening venue, and 1-800-Flowers for the beautiful blooms.

For more shots and details from the screening, head to People.com.

Why Him? Screening

As a nice Jewish girl who's never once brought home a nice Jewish boy, I relate very personally to the premise of 20th Century Fox's Why Him?!

This week, I hosted a special advance screening of the film, which stars James Franco, Bryan Cranston, Megan Mullally and Zoey Deutch. 

The film features a comedy of errors, when Ned Fleming (Bryan Cranston) realizes his beloved daughter might marry an uninhibited (if not inappropriate and vulgar) Silicon Valley billionaire (James Franco). 

Thanks to everyone who came out to see the film!

Catch Why Him? in theaters Friday. 

Paramount Picture Presents: Arrival

The show must go on.

I recently hosted the NYC screening of Paramount Pictures' momentous new film Arrival, starring Amy Adams, Forest Whitaker and Jeremy Renner. 

The film is about a monstrous extraterrestrial spacecraft that lands on earth and disrupts everyone’s lives. Residents scramble for answers and try to figure out what to tell their children - and it’s up to one strong woman to save humanity. (Sound at all familiar?) The film hit theaters Friday, so check it out!

Thanks to AYZA Wine & Chocolate Bar and to the goop team for a great afterparty. 

FIT: Faces and Places in Fashion Talk

The world of business is constantly evolving, and the millennial generation (myself included) has been challenged to find great jobs. This presents us the unique opportunity to create jobs. 

This week, I was invited back to Fashion Institute of Technology to be a guest speaker for Faces and Places in Fashion, a lecture series and forum featuring industry professionals. I spoke about everything from starting my own business to developing a quality social influence - while students posed some serious questions (How do you get your name out there? Is the FTC cracking down on bloggers?) 

Thank you to Professor Joshua Williams and FIT for inviting me to speak and to everyone who came to listen. 

Influencer Marketing at New York Media Festival

This week, I had the pleasure of moderating the Influencer Marketing Panel at the New York Media Festival, held at the Museum of Jewish Heritage

From FTC regulations to the keys to telling a great brand story, no topic was off the table.

Special thanks to Food Network's David Griffith, Clever Girls' Cat Lincoln and Wattpad's Suzanne Spence for the great conversation about the different ways brands are working with influencers. 

Here are a couple of my favorite shots from NYME. 

Advance Screening: NBC's This Is Us

This week I hosted the NYC advance screening of NBC's This Is Us, a show that The Hollywood Reporter noted as "the fall season's highest-rated launch to date."

The show, which features Mandy Moore, Milo Ventimiglia and Sterling K. Brown, is an honest and emotional series following different groups of people whose lives cross in unexpected ways. Written and produced by Dan Fogelman (Crazy, Stupid, Love.) is about family, love, life and everything in between. 

Don't forget to tune in Tuesdays at 10|9c (and starting October 11, 9|8c, after The Voice).

Motivate Design Presents: Food for Thought Leaders

If there's one thing I love as much as innovation, it's food, and this week I got to celebrate both.

I joined forces with Motivate Design and food industry experts from Maple, Freshly, Epicurious, OurHarvest and Chef Palak Patel for a live panel at Motivate Design HQ in the Financial District. After sharing their individual philosophies on food - from sources and preparation to consumption - the panelists shared key industry trends, from the growing relationship between tech and food to the importance of education when it comes to nutrition and food quality.

Head to Facebook for the live panel discussion, and check out some of my favorite snaps below. 

#FoodForThoughtLeaders

Lafayette 148 New York Fashion Week Event

That's a wrap!

With New York Fashion Week coming to a close, we celebrated the business of style (and a brand new retail location) with Lafayette 148. Some of my favorite bloggers, editors and friends joined me for a cocktail party and live Q&A with Lafayette 148's New York Retail Director, Noelle Dubina.

Shout-out to my friends who came - Lara Eurdolian, Emma Wo, Corey Golden, Alyssa Campanella, Chondra Sanchez, Hallie Friedman, Billie Carroll, Megan Zietz, Jackie Giardina, Kaylin Marcotte, Alix Strauss, Shindy Chen, Palak Patel, Ceylan Kumbarji, Monica Lurato, Awet Woldegebriel, Omri Rachmut, Aliah Banchik, Charlotte Bridgeman, Cheralee Lyle and Brittney Levine

Special thank you to Noelle for the candid conversation about turning passion into reward and to Lafayette 148 for hosting us in your beautiful new store!

Visit Facebook for the live Q&A. 

#20Lafayette148 

New York Fashion Week Brunch with Kali Hawk

This past Saturday, I had the pleasure of co-hosting a New York Fashion Week brunch with this crown jewel. 

Kali Hawk - and some of our closest friends - joined at Trademark Taste & Grind to celebrate her new jewelry line, H. Crowne and sip delicious juices by Natalie's Orchid Island Juice Company (you probably already know how much I love Natalie's). Thank you to Alyssa Campanella, Tracey Edouard, Cipriana Quann, TK Quann, Emma Wo, Palak Patel, Hallie Friedman, Chelsea Peng, Emily Bache, Abigail Breslin, Kaylin Marcotte, Lanier Long, Natalie SextonCeylan Kumbarji, and Alix Strauss for joining us. 

Special thank you to Bloomerent for the gorgeous flowers.

#TrademarkStyle

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.

Ted Baker: Mission Impeccable

Ted Baker's Autumn Winter ’16 campaign film may have just launched, but it’s already making history - as Google's first fashion brand application of Voice Search, which allows users to speak into their phones to do a Google search.

We celebrated the Mission Impeccable launch this week with a breakfast followed by a screening of the espionage-inspired short film, executive produced by Guy Ritchie, and a fashion and digital trends panel moderated by yours truly.

Joining me on the panel was Craig Smith, global brand communication director at Ted Baker, Nick Roope from creative agency Poke, Lisa Green, head of fashion industry at Google, and Dan Garraway, co-founder of interactive video platform Wirewax. We talked about everything from brand storytelling to the unique role of film in retail to the rise in digital activations for fashion brands. 

Head to Forbes for the full overview of Ted Baker's Mission Impeccable campaign.

Back to School with Rebecca Minkoff

"In every life phase, you'll be confronted with something that scares you. And you have to go into it being as fearless as you can."

This week, I had the opportunity to interview designer and business icon Rebecca Minkoff in front of an audience of fifty New York University, Parson School of Design, and FIT students. After a great Q&A in June - where Rebecca shared advice with a group of entrepreneurs - she decided she also wanted to share her experience and business advice with the future generation. 

We talked shop (literally) about everything from being confident and landing a job to starting your own business. Head to Forbes for my top five takeaways from my chat with Minkoff, and check out the live Q&A on Facebook

Thanks to everyone who attended, and to NY Magazine and NY Post for covering the event!

#BackpacktoSchool

Bad Moms Night Out

Channeling the Jewish mom in me, this week I partnered with Bad Moms for a special VIP New York advance screening of the film, which stars Mila Kunis and Kristen Bell.

The screening was followed by an after-party at Beautique, where guests, including some of my closest friends and mommy bloggers, enjoyed cocktails and browsed products from event partners Graco and Cuddl Duds Baby

Thank you to Getty for capturing the event, BloomThat for the lovely flowers and to our fabulous event partners. 

Read more about everything that went into this special event in my Day in the Life story for Forbes.