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Parternships

FIT: The Business of Social Media

FIT: The Business of Social Media

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As soon as I left my talk at Fashion Institute of Technology this week, I got this note from one of the students:

"I follow a lot of social media influencers on many platforms, and this is the first time I have had the chance to hear the behind the scenes of what is portrayed to be such a glamorous and 'easy' lifestyle. With society how it is today, a lot of the times myself and a lot of people I know don’t really trust social media influencers when they are promoting products because they are paid to promote. It was really refreshing to find out that there is lot of integrity behind who and what you promote, and it’s reassuring to know that hopefully there are other influencers out there like you. A lot of the times it is hard to believe someone is being genuine about a product when it is a paid sponsorship but hearing your side and how you run your business was insightful and revitalizing."

Thank you to the wonderful students at FIT for having me - and for the many beautiful thank you notes like this one. You make this influencer feel good at work every day.

An Afternoon with Fresenius University

An Afternoon with Fresenius University

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I spent a lovely afternoon last week with the business school students of Hochschule Fresenius, visiting New York from Germany this month. I showed them my Samsung commercial (filmed in Vienna last summer), and talked about the power of partnerships. 

There are a lot of things to consider when pursuing partnerships - from expectations and deliverables, to competitor awareness and of course, payments. 

As a full-time freelancer and business owner, I'm often asked about how I initiate relationships with brands. Head to Forbes to learn more about how to negotiate your rates, and to AdAge to read my thoughts on brand-sponsored content (Spoiler alert: I'm all for the #ad and #sponsored endorsements if I truly believe in the product.)