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Retail

Retail's Biggest Show | NRF 2019

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

As e-commerce becomes a staple of the shopping experience, retailers are tasked with finding new ways to connect and maintain relationships with their customers.

At NRF 2019 last week, I talked to Samsung’s Director of Enterprise Sales Hamshy Raveendran about some of the biggest challenges retailers face today and how Samsung is addressing those pain points for customers and brands alike.

We also got a look at some of the most exciting retail innovations to come from experts including Vala Afshar, Chief Digital Evangelist at Salesforce; social media influencer Evan Kirstel; John Soricelli, the Director of Technology and Analytics at Home Depot; and Nicole Reyhle, founder of Retail Minded.

One of the most anticipated innovations in retail? The connected home. I talked to Ian Hutchinson, head of Business Development for the Retail Vertical at Samsung Electronics America, about the relationship between future homes and the future of retail.

Until next year, NRF!

#NRF2019

Rock & Roll Underground 2019

Rock & Roll Underground 2019

This is a sponsored post written by me on behalf of Incisiv. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Incisiv. The opinions and text are all my own.

In my element!

I had a blast performing with the band at Rock & Roll Underground (for the 6th year in a row!) during NRF 2019 last week, in partnership with Incisiv. Shoutout to everyone who came out to watch musicians from retail brands including Nike, Christian Louboutin and Spencer’s perform on stage at the The Cutting Room - and thanks to Deloitte Digital and Adobe for their partnership on this incredible event!

#RockU19 #NRF2019

FIT | Building a Brand on Social Media

FIT | Building a Brand on Social Media

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It was such a pleasure to be back at the Fashion Institute of Technology to teach (some of the world’s best-dressed students) about how to better use social media to connect with retail customers.

Speaking of retail, throwback to NRF with Samsung earlier this year, where I had the opportunity to chat with Steffen Schenk, business unit director at Barrows, about the future relationship between data and retail. Check out the interview.

And shout out to Ted Baker for keeping me in good company with the fashion elite at FIT!

NRF 2018 with Samsung Business

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

This week I joined Samsung Business in New York for the National Retail Federation!

After chatting with the pros, I had time to scope out the newest innovations transforming the retail industry (like this magic machine that lets me order 100 coffees #DoWhatYouCant).

Check out this interview with Deloitte Digital's Jay Samit about how AR improves the customer experience by enhancing customization, and don't miss my chat with Barrows' business unit director Steffen Schenk about personalizing content for customers to improve efficiency. 

I also had the honor this week of performing at the Hard Rock (for the fifth year!) at NRF's Rock in Retail with my friends and brilliant musicians Tracey Edouard and Tom Kanach

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Texworld USA

“Apparel is one of the only industries that has had deflation. You can buy something cheaper now than you could 20 years ago.”

This January, the 11th annual Texworld USA hosted 226 exhibitors from 16 countries and attendees from 54 countries around the world.

The common theme for all guests? Post-election economic uncertainty.

Check out my latest for Apparel News about the retail climate at Texworld. 

RetailROI 2017

This week, I was invited by the Retail Orphan Initiative (RetailROI) to speak about social media trends to 300 or so retail executives at the Harvard Club of New York

From storytelling and video to social networks in the workplace, one of the top trends I addressed was the rise of the social media influencer.

MuseFind found that 92% of consumers trust influencers more than traditional advertisements featuring celebrity endorsements (which explains why so many brands are gravitating toward hiring influencers for their commercials and campaigns).

Thanks again to RetailROI for having me.

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.