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Social Marketing

The WKND at Miami Design District

Last weekend, I flew to Miami to celebrate the Miami Design District, an innovative destination for luxury retail, culinary experiences, art - and of course fashion. 

The WKND - curated by Métier Creative - included several unforgettable experiences, including a rooftop brunch at Louis Vuitton, jewelry sampling at Harry Winston and an amazing photo shoot in the Design District. I had the pleasure of experiencing this unforgettable event with Chris John Millington, Mary Leest, Patrick Janelle, John Millington, Marcell Floruss, Camila Coutinho, Karolina Kurkova, Olivia Culpo, Stacie Brockman, Erin Kleinberg, Julie Schott, Gabby Prescod, Moe Paretti, Danielle Bernstein, Nikki Ogunnaike, Cailli and Sam Beckerman, Danielle Prescod, Michelle Chwoschtschinsky and Laura Bustelo

Thanks again to MDD Developer and Co-Owner Craig Robins and Métier Creative for hosting us #atMDD!

Square Presents: Ladies Who Launch

Meet the ladies who launch.

This week, I had the opportunity to interview some truly inspirational women at Square's Ladies Who Launch event at the Helen Mills Event Space & Theater, which was keynoted by Christy Turlington Burns, Founder & CEO of Every Mother Counts.

Joining me for a conversation about social media marketing were Kay Hsu, Global Instagram Lead, Creative Shop, Kristen Tomlan, Founder of Cookie DO NYC, and Kira Wampler, Chief Marketing Officer at Lyft. 

We discussed social media best practices for small businesses, grassroots digital marketing and the top trends in the shift to mobile marketing.

Thanks to Square for putting together the event and to the brilliant women who joined us!

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.


Don't Mess With Tech: SXSW Interactive 2016

Don't mess with tech. 

Last week, I headed to Austin for SXSW Interactive. To kick off a great week of film, music and tech innovations, I hosted an exclusive dinner with Aloft Hotels, inviting leading creators, editors, bloggers and brand reps in the tech space.

The night started with cocktails at W Austin followed by an unforgettable meal at Uchiko, followed by live music courtesy of Nate Botsford.

No dinner party of mine would be complete without a karaoke bus to drive my friends home, so we trekked around Austin in the R-VIP Lounge. 

The following day, I joined Mark Schaefer, Ari Lightman, Brian Fanzo, Jackie Huba, Bryan Kramer, Ed Bailey, Eric Silverstein and Nakia for Dell’s #Social360 UnConference, where I shared best practices at the intersection of social media and business. 

After the UnConference, I had the opportunity to explore some of brand activations taking place. Jessica Naziri and I stopped by the Gatorade Fuel Lab for a virtual reality check.

I then enrolled in the School of Self Expression with Refinery 29 and Neiman Marcus in the Dream Closet, and did my best Rami Malek with USA and Mr. Robot

For more coverage of my time at SXSW, check out the below photos - and my interview with USA Today