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Social Media Expert

Own It! Women Entrepreneur's Conference

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Social media has transformed the way we interact with customers - and how customers engage with us.

Last week I visited SUNY Ulster to speak with 150+ small business owners at the Own It! Entrepreneurial Women’s Conference about how to use social media to create brand loyalty - from creating quality content to engaging with influencers (something I never expected to call myself)!

Head to Hudson Valley Mag to read more about the conference - and see what I had to say about social media, freelancing and how to “own it” when it comes down to business.

Twitter Chat with Millennial Expert Chelsea Krost

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How did you get your first 1,000 followers? What should someone charge for a sponsored post? What happens when a company asks you to endorse a product... that you've never used?!

I joined millennial marketing and brand expert Chelsea Krost for a live Twitter chat this week to talk about what it’s really like to be a modern-day influencer. Thanks so much to everyone who submitted questions!

Here are a couple of my top takeaways from the chat. Head to #MillennialTalk on Twitter for the full convo!


Q: How important are live events in the career of an influencer? How should we leverage live events to grow our personal brand?

A: Live events are everything. I work in social media, but always say that there's nothing like being with someone IRL.


Q: Let’s chat about the famous hashtags: #ad & #sponsored. Why do content creators receive so much heat for using these hashtags on sponsored posts?

A: It's hard for some people to wrap their heads around the fact that you can love something - and also make money endorsing it. One of my favorite brands (and clients) WeWork puts it well: You can make a living - and a life.


Q: When is the right time for an #influencer to hire an agent/representative?

A: The earlier, the better! Brands are shelling out big bucks to micro-influencers, and you want to make sure you're partnering up profitably.

Long Shot Advance Screening

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Last week, I got to host an advanced screening of Long Shot, in partnership with Lionsgate. In the film, Seth Rogen plays the role of a journalist who falls in love with the next President of the United States, played by Charlize Theron (she has my vote). If you haven’t seen it yet, check out the trailer (I dare you not to laugh).

Huge thanks to everyone who came out to see the film, and to AMC Lincoln Square for hosting us!

#LongShot

In the Kitchen with Ashton Keefe and OurHarvest

In the Kitchen with Ashton Keefe and OurHarvest

For almost 3 years, I’ve been working with (and loving) OurHarvest, an online farmer’s market that sources from over 170+ local farms.

So… I figured it was time to learn how to cook! ;)

Chef Ashton Keefe graced my kitchen with her presence this week to teach our Facebook Live viewers and I how to prepare Fish En Papillote, a delicious, buttery and presentation-worthy dish. If you weren’t able to tune in, you can catch the video here (fish pun intended), and get the recipe and fresh, local ingredients from OurHarvest.com.

Thank u, #AdAgeNext

Thank u, #AdAgeNext

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

Last month I attended #AdAgeNext, a two-day marketing conference in New York that featured speakers including Girlboss CEO Sophia Amoroso, Endeavor CMO Bozoma Saint John and Reddit co-founder Alexis Ohanian.

My biggest takeaway from the conference: Now more than ever, companies are focused on the “human element.” To stay on-brand, I asked attendees and editors about some of the problems their organization is solving WITHOUT technology. Head to Ad Age to see some of my favorite answers.

And speaking of being human, head to Northeastern University's Experience Magazine for my tips about exercising restraint on social media.

FIT: The Business of Social Media

FIT: The Business of Social Media

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As soon as I left my talk at Fashion Institute of Technology this week, I got this note from one of the students:

"I follow a lot of social media influencers on many platforms, and this is the first time I have had the chance to hear the behind the scenes of what is portrayed to be such a glamorous and 'easy' lifestyle. With society how it is today, a lot of the times myself and a lot of people I know don’t really trust social media influencers when they are promoting products because they are paid to promote. It was really refreshing to find out that there is lot of integrity behind who and what you promote, and it’s reassuring to know that hopefully there are other influencers out there like you. A lot of the times it is hard to believe someone is being genuine about a product when it is a paid sponsorship but hearing your side and how you run your business was insightful and revitalizing."

Thank you to the wonderful students at FIT for having me - and for the many beautiful thank you notes like this one. You make this influencer feel good at work every day.