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Social Media Influencer

FIT: The Business of Social Media

FIT: The Business of Social Media

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As soon as I left my talk at Fashion Institute of Technology this week, I got this note from one of the students:

"I follow a lot of social media influencers on many platforms, and this is the first time I have had the chance to hear the behind the scenes of what is portrayed to be such a glamorous and 'easy' lifestyle. With society how it is today, a lot of the times myself and a lot of people I know don’t really trust social media influencers when they are promoting products because they are paid to promote. It was really refreshing to find out that there is lot of integrity behind who and what you promote, and it’s reassuring to know that hopefully there are other influencers out there like you. A lot of the times it is hard to believe someone is being genuine about a product when it is a paid sponsorship but hearing your side and how you run your business was insightful and revitalizing."

Thank you to the wonderful students at FIT for having me - and for the many beautiful thank you notes like this one. You make this influencer feel good at work every day.

University of Florida | The Future of Influencer Marketing

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"Social media is your résumé - whether you're an influencer, a restaurant or an accountant. Make it count!"

Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing - an area I'm pretty passionate about (read more here in The Atlantic). 

We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. 

Thanks to all who joined the conversation, and to the University of Florida for finally accepting me! ;)