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Social Media Marketing

FIT | Building a Brand on Social Media

FIT | Building a Brand on Social Media

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It was such a pleasure to be back at the Fashion Institute of Technology to teach (some of the world’s best-dressed students) about how to better use social media to connect with retail customers.

Speaking of retail, throwback to NRF with Samsung earlier this year, where I had the opportunity to chat with Steffen Schenk, business unit director at Barrows, about the future relationship between data and retail. Check out the interview.

And shout out to Ted Baker for keeping me in good company with the fashion elite at FIT!

University of Florida | The Future of Influencer Marketing

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"Social media is your résumé - whether you're an influencer, a restaurant or an accountant. Make it count!"

Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing - an area I'm pretty passionate about (read more here in The Atlantic). 

We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. 

Thanks to all who joined the conversation, and to the University of Florida for finally accepting me! ;)

Alienware Miami

Don't hate the player.

Thanks to Alienware and Dell for inviting me to Miami this week to talk about the power of influencer marketing on my home turf. I spoke about everything from the importance of influencers for small businesses to recognizing influencers are paid for their time, not their opinions. 

See you again soon!

Centurion Jewelry Show

No pressure, no diamonds. 

Thanks to FireCushion Diamonds for the opportunity to speak (after Peyton Manning and before Bill O'Reilly) at the Centurion Jewelry Show last week at the Phoenician Resort in Scottsdale. I spoke about social media best practices to 100+ luxury consumer retailers.

Head to Politico to read Bill O'Reilly's candid comments on Trump, business, and the economy, as first reported on my blog

Special thanks to the Washington Post for picking up my story! 

Celebrating Canada's 150th Anniversary with Air Canada and Fairmont Hotels

This week, I flew up, up and far away from the election to the great white north to celebrate Canada's 150th anniversary.

The trip started on a high note (literally) with a fabulous private flight courtesy of Air Canada and Air Canada Jetz, followed by an equally fabulous stay at three beautiful Fairmont Hotels.

Shoutout to Burton and Ugg for keeping me warm and stylish.

And happy 150th to our neighbors! 

The New Age of Buyer Behavior

In the last 60 seconds, 216,000 photos were posted to Instagram, 1.8 million likes were given on Facebook and 72 hours of video footage was uploaded to YouTube.

From mobile and wearable devices to social media and blogging, the impact of our constantly-engaged digital landscape is forever changing how consumers engage with brands. This past Thursday I had the pleasure of joining [L]earned Media for a candid conversation about the new age of buyer behavior. 

Joining me on the panel were Evan Kraut, Managing Director of Grey Adventures, P.J. Pereira, Founder of Pereira & O'Dell, Brian Shimmerlik, Founder/CEO of Vengo Labs, Rupert Maconick and Executive Producer of Saville Productions. 

Thanks to [L]earned Media for inviting me to participate in a great conversation.

FIT: Faces and Places in Fashion Talk

The world of business is constantly evolving, and the millennial generation (myself included) has been challenged to find great jobs. This presents us the unique opportunity to create jobs. 

This week, I was invited back to Fashion Institute of Technology to be a guest speaker for Faces and Places in Fashion, a lecture series and forum featuring industry professionals. I spoke about everything from starting my own business to developing a quality social influence - while students posed some serious questions (How do you get your name out there? Is the FTC cracking down on bloggers?) 

Thank you to Professor Joshua Williams and FIT for inviting me to speak and to everyone who came to listen. 

Square Presents: Ladies Who Launch

Meet the ladies who launch.

This week, I had the opportunity to interview some truly inspirational women at Square's Ladies Who Launch event at the Helen Mills Event Space & Theater, which was keynoted by Christy Turlington Burns, Founder & CEO of Every Mother Counts.

Joining me for a conversation about social media marketing were Kay Hsu, Global Instagram Lead, Creative Shop, Kristen Tomlan, Founder of Cookie DO NYC, and Kira Wampler, Chief Marketing Officer at Lyft. 

We discussed social media best practices for small businesses, grassroots digital marketing and the top trends in the shift to mobile marketing.

Thanks to Square for putting together the event and to the brilliant women who joined us!

Forbes: Facebook Live

Normally I don’t believe in brain-picking, but last week I made a one-time exception at the first-ever Women at Forbes Facebook Live, where we I hosted a Q&A about social media best practices!

Followers on the Women at Forbes Facebook page asked a myriad of fantastic questions - from "how many hashtags should I be using?" to "what are the best social media channels for my brand?"

As I mentioned in the live session, there is no shortcut to growing your social media audience. It takes time and practice. Here are my top five tips from the Q&A:

  • Always exercise judgment and restraint on social media!
  • If you make a mistake on social media, take time to assess the damage before you determine what needs to be done to fix the problem. 
  • Social media is a two-way conversation. Make sure you're posting content that is relevant to your followers and that you're regularly engaging with them.
  • If you are trying to make money on social media, make sure you can relay the value you are providing. Do your homework first, and make sure you have data to back up the rates you are going to be offering advertisers. 
  • Hashtags can be a valuable tool, but the quality of your post is the most important thing. No matter what number of hashtags you use, if it is not a quality post, you're not going to get the attention you're looking for.

Finally, whether you're just getting started on social media or re-branding, your ultimate goal should be to make your online self a good reflection of your offline self.

For more tips, grab a coffee, and head over to Women at Forbes for the entire Q&A. 

This is YouthX

These girls are on fire. 

This week, Motivate Design tasked 16 students with re-designing the MTA New York City Transit system at their first-ever ‪#‎YouthX‬ workshop. Keeping in mind entertainment, environment, ease of travel and more, the students were charged with creating the ideal transit system.

Thank you to E-School for Girls, Getty Images and everyone else who made the event such a success! ‪

Main Squeeze: Natalie's Orchid Island

You don't have to know me well to know that I'm a fierce and unwavering advocate for women-owned businesses.

So imagine my delight when I found out that my favorite childhood juice company Natalie's Orchid Island has been a women-owned business for 27 years!

Growing up in South Florida, my family and I always drank Florida-HQed Natalie's Orange Juice. (My parents even joked that I drank so much of it, they named it after me!)

Last month, I had a chance to speak with the company's namesake (and Marketing Director) Natalie Sexton.

Natalie (who has a fabulous name, amiright?) gave me the lay of the land, including that the company was founded in 1990 by her mother - and remains a family-owned business nearly three decades later.

With recent juice additions - including Orange Beet, Orange Mango and Tomato (pictured above) - business doesn't seem to be slowing down any time soon.

And though the company has grown a lot over the years, Natalie's Orchid Island has remained authentic food advocates, squeezing locally-sourced, minimal ingredient juices that are clean label.

Today, you can buy Natalie's in over 30 states (including New York - phew!) and 24 countries worldwide.

Here's to the next generation of women founders.

 

Mashable: How to Master Networking

It's all about who you know.

This week, I visited Mashable HQ to talk networking best practices on a Facebook Live session with #BizChats founder Tracey Edouard.

We kicked off the chat by selecting two emojis that best represent networking tips. I chose the ear emoji, because listening is crucial in building professional relationships, and the clapperboard emoji, because when you act confident, you start to feel confident. (Thanks, Rebecca Minkoff.)

Here are my top five networking tips. I hope they help you as much as they've helped me!

1. Do your homework. If you're going to an event, check out the guest list. Do some homework on the people attending, and if you decide you want to speak with them, find a few areas of common interest. 
2. Ditch the pitch. Be authentic. Networking has a stigma of being transactional, when it should really be about helping people.
3. Smile through your sentences. Research shows people evaluate everyone they meet in terms of warmth and competence. First impressions are everything.
4. Think quality over quantity. Everyone has connectors in their life, but most people only have a few super-connectors. Foster those relationships, rather than spreading yourself too thin.
5. Follow through. The President of the New York Stock Exchange Tom Farley says, "When I think about my own career, I owe every job I’ve ever had to networking. If I had not spent five years after [our] first Atlanta meeting staying in touch with Jeff Sprecher, chairman of the NYSE, through emails and phone calls, there is no way he would have considered me for president." 

Check out the full Mashable Facebook Live for more tips and for my number one key to successful networking.