Viewing entries tagged
Social Media Trends

Celebrating 10 Years in Business with GoDaddy

I’ve hosted my company email through GoDaddy since I launched my business more than 10 years ago - so you can imagine how excited I was to be invited to celebrate my business’ 10-year-anniversary (!) on GoDaddy’s School of Hustle.

Host Shannon Traux interviewed me how I started and grew my business, what the top social media trends are today - and my top entrepreneurial tips for success.

Most importantly, thank you to School of Hustle for introducing me to my new favorite micro-influencer, Noodle.

Firefox Ferry

This is a sponsored post written by me on behalf of Firefox. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Firefox. The opinions and text are all my own.

Last month marked the launch of the new Firefox — an updated browser that works twice as fast as it did a year ago. To celebrate the fast speeds online, Firefox took over a NYC ferry in real life, getting people where they need to go faster. 

The ferry shuttled commuters, including yours truly, between Pier 15 in Manhattan and Greenpoint, Brooklyn, Nov. 14–16. 

Talk about closing a sail. ;)

#fastforgood

Tokyo Drift

This month, I flew to Tokyo to celebrate the upcoming wedding of my dear friend and fellow tech aficionado Jessica Naziri

We took in the sights of Takeshita Street, spent some time at the Meiji Shrine, experienced the city's iconic Sakura and had the time of our (nine) lives at Cat Café

Shoutout to Hyatt Regency Tokyo, and huge thanks to San Aihara at Shoot My Travel for capturing our unforgettable trip. 

Until next time, arigatou gozaimasu and sayonara, Tokyo. 

Food Network SOBEWFF Festival

It's been a dream come true to consult about social media for Food Network for the last two years.

Last month, I joined my Food Network family for an unforgettable weekend at the SOBEWFF festival in Miami.

Never has there been more love (or delicious food) under one tent. 

Alienware Miami

Don't hate the player.

Thanks to Alienware and Dell for inviting me to Miami this week to talk about the power of influencer marketing on my home turf. I spoke about everything from the importance of influencers for small businesses to recognizing influencers are paid for their time, not their opinions. 

See you again soon!

Lafayette 148 NYFW Event

As New York Fashion Week storms Manhattan - quite literally - I took a moment to sit down with Lafayette 148 NY Creative Director Emily Smith to talk about the economics of design.

Joining me for the Q&A and post-chat cocktail party were some of my favorite editors, bloggers, designers and entrepreneurs, including Alix Strauss, Jackie Giardina, Kaylin Marcotte, Marci Greenfield, Hilary Sheinbaum, Katie Kiefner, Hallie Friedman, Cailli and Sam Beckerman, Brittney Levine, Nika Vagner, Elizabeth Quinn Brown, Nneya Richards, Stan Soong, Whitney Tressel, Wendy Wollner and Nicole Volynets.

Huge thank you to Lafayette 148 for hosting the event and to Bloomerent for the unforgettable decor. 

Check out the #LafayetteLoves hashtag for some great photos of the event. 

Centurion Jewelry Show

No pressure, no diamonds. 

Thanks to FireCushion Diamonds for the opportunity to speak (after Peyton Manning and before Bill O'Reilly) at the Centurion Jewelry Show last week at the Phoenician Resort in Scottsdale. I spoke about social media best practices to 100+ luxury consumer retailers.

Head to Politico to read Bill O'Reilly's candid comments on Trump, business, and the economy, as first reported on my blog

Special thanks to the Washington Post for picking up my story! 

RetailROI 2017

This week, I was invited by the Retail Orphan Initiative (RetailROI) to speak about social media trends to 300 or so retail executives at the Harvard Club of New York

From storytelling and video to social networks in the workplace, one of the top trends I addressed was the rise of the social media influencer.

MuseFind found that 92% of consumers trust influencers more than traditional advertisements featuring celebrity endorsements (which explains why so many brands are gravitating toward hiring influencers for their commercials and campaigns).

Thanks again to RetailROI for having me.

The WKND at Miami Design District

Last weekend, I flew to Miami to celebrate the Miami Design District, an innovative destination for luxury retail, culinary experiences, art - and of course fashion. 

The WKND - curated by Métier Creative - included several unforgettable experiences, including a rooftop brunch at Louis Vuitton, jewelry sampling at Harry Winston and an amazing photo shoot in the Design District. I had the pleasure of experiencing this unforgettable event with Chris John Millington, Mary Leest, Patrick Janelle, John Millington, Marcell Floruss, Camila Coutinho, Karolina Kurkova, Olivia Culpo, Stacie Brockman, Erin Kleinberg, Julie Schott, Gabby Prescod, Moe Paretti, Danielle Bernstein, Nikki Ogunnaike, Cailli and Sam Beckerman, Danielle Prescod, Michelle Chwoschtschinsky and Laura Bustelo

Thanks again to MDD Developer and Co-Owner Craig Robins and Métier Creative for hosting us #atMDD!

FIT: Faces and Places in Fashion Talk

The world of business is constantly evolving, and the millennial generation (myself included) has been challenged to find great jobs. This presents us the unique opportunity to create jobs. 

This week, I was invited back to Fashion Institute of Technology to be a guest speaker for Faces and Places in Fashion, a lecture series and forum featuring industry professionals. I spoke about everything from starting my own business to developing a quality social influence - while students posed some serious questions (How do you get your name out there? Is the FTC cracking down on bloggers?) 

Thank you to Professor Joshua Williams and FIT for inviting me to speak and to everyone who came to listen. 

Influencer Marketing at New York Media Festival

This week, I had the pleasure of moderating the Influencer Marketing Panel at the New York Media Festival, held at the Museum of Jewish Heritage

From FTC regulations to the keys to telling a great brand story, no topic was off the table.

Special thanks to Food Network's David Griffith, Clever Girls' Cat Lincoln and Wattpad's Suzanne Spence for the great conversation about the different ways brands are working with influencers. 

Here are a couple of my favorite shots from NYME. 

Square Presents: Ladies Who Launch

Meet the ladies who launch.

This week, I had the opportunity to interview some truly inspirational women at Square's Ladies Who Launch event at the Helen Mills Event Space & Theater, which was keynoted by Christy Turlington Burns, Founder & CEO of Every Mother Counts.

Joining me for a conversation about social media marketing were Kay Hsu, Global Instagram Lead, Creative Shop, Kristen Tomlan, Founder of Cookie DO NYC, and Kira Wampler, Chief Marketing Officer at Lyft. 

We discussed social media best practices for small businesses, grassroots digital marketing and the top trends in the shift to mobile marketing.

Thanks to Square for putting together the event and to the brilliant women who joined us!

Motivate Design Presents: Food for Thought Leaders

If there's one thing I love as much as innovation, it's food, and this week I got to celebrate both.

I joined forces with Motivate Design and food industry experts from Maple, Freshly, Epicurious, OurHarvest and Chef Palak Patel for a live panel at Motivate Design HQ in the Financial District. After sharing their individual philosophies on food - from sources and preparation to consumption - the panelists shared key industry trends, from the growing relationship between tech and food to the importance of education when it comes to nutrition and food quality.

Head to Facebook for the live panel discussion, and check out some of my favorite snaps below. 

#FoodForThoughtLeaders

Forbes: Facebook Live

Normally I don’t believe in brain-picking, but last week I made a one-time exception at the first-ever Women at Forbes Facebook Live, where we I hosted a Q&A about social media best practices!

Followers on the Women at Forbes Facebook page asked a myriad of fantastic questions - from "how many hashtags should I be using?" to "what are the best social media channels for my brand?"

As I mentioned in the live session, there is no shortcut to growing your social media audience. It takes time and practice. Here are my top five tips from the Q&A:

  • Always exercise judgment and restraint on social media!
  • If you make a mistake on social media, take time to assess the damage before you determine what needs to be done to fix the problem. 
  • Social media is a two-way conversation. Make sure you're posting content that is relevant to your followers and that you're regularly engaging with them.
  • If you are trying to make money on social media, make sure you can relay the value you are providing. Do your homework first, and make sure you have data to back up the rates you are going to be offering advertisers. 
  • Hashtags can be a valuable tool, but the quality of your post is the most important thing. No matter what number of hashtags you use, if it is not a quality post, you're not going to get the attention you're looking for.

Finally, whether you're just getting started on social media or re-branding, your ultimate goal should be to make your online self a good reflection of your offline self.

For more tips, grab a coffee, and head over to Women at Forbes for the entire Q&A. 

Mashable: How to Master Networking

It's all about who you know.

This week, I visited Mashable HQ to talk networking best practices on a Facebook Live session with #BizChats founder Tracey Edouard.

We kicked off the chat by selecting two emojis that best represent networking tips. I chose the ear emoji, because listening is crucial in building professional relationships, and the clapperboard emoji, because when you act confident, you start to feel confident. (Thanks, Rebecca Minkoff.)

Here are my top five networking tips. I hope they help you as much as they've helped me!

1. Do your homework. If you're going to an event, check out the guest list. Do some homework on the people attending, and if you decide you want to speak with them, find a few areas of common interest. 
2. Ditch the pitch. Be authentic. Networking has a stigma of being transactional, when it should really be about helping people.
3. Smile through your sentences. Research shows people evaluate everyone they meet in terms of warmth and competence. First impressions are everything.
4. Think quality over quantity. Everyone has connectors in their life, but most people only have a few super-connectors. Foster those relationships, rather than spreading yourself too thin.
5. Follow through. The President of the New York Stock Exchange Tom Farley says, "When I think about my own career, I owe every job I’ve ever had to networking. If I had not spent five years after [our] first Atlanta meeting staying in touch with Jeff Sprecher, chairman of the NYSE, through emails and phone calls, there is no way he would have considered me for president." 

Check out the full Mashable Facebook Live for more tips and for my number one key to successful networking. 

Palm Springs Film Festival Tech Day

Don't hate the player - or the game.

This week, I sat down for a panel discussion with three video game producers at the Palm Springs Film Festival's ShortFest to talk about the creative process - and how the internet is revamping the video game industry. 

Alongside me were filmmaker and creator of Kismet David Chontos, Senior Producer of Narrative Content at Cloud Imperium Games John Schimmel and chairman of the Writers Guild of America Videogame Writers Caucus Micah Wright

From the growth of mobile gaming to crowdfunding to social media, head to Forbes for my full article about the event, and Facebook Live for the full Q&A.

Thunder at The Skylark

Don't steal my thunder.

This week, I invited a few of my favorite bloggers and editors to join the gentlemen from Thunder from Down Under for an intimate sunset cocktail party on the beautiful Skylark Rooftop. 

Check out some of my favorite photos, below.

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Don't Mess With Tech: SXSW Interactive 2016

Don't mess with tech. 

Last week, I headed to Austin for SXSW Interactive. To kick off a great week of film, music and tech innovations, I hosted an exclusive dinner with Aloft Hotels, inviting leading creators, editors, bloggers and brand reps in the tech space.

The night started with cocktails at W Austin followed by an unforgettable meal at Uchiko, followed by live music courtesy of Nate Botsford.

No dinner party of mine would be complete without a karaoke bus to drive my friends home, so we trekked around Austin in the R-VIP Lounge. 

The following day, I joined Mark Schaefer, Ari Lightman, Brian Fanzo, Jackie Huba, Bryan Kramer, Ed Bailey, Eric Silverstein and Nakia for Dell’s #Social360 UnConference, where I shared best practices at the intersection of social media and business. 

After the UnConference, I had the opportunity to explore some of brand activations taking place. Jessica Naziri and I stopped by the Gatorade Fuel Lab for a virtual reality check.

I then enrolled in the School of Self Expression with Refinery 29 and Neiman Marcus in the Dream Closet, and did my best Rami Malek with USA and Mr. Robot

For more coverage of my time at SXSW, check out the below photos - and my interview with USA Today

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Natalie Zfat x Lafayette 148 NYFW Event

This week, I invited some of my most fashionable friends to brave the cold and kick off New York Fashion Week at the Lafayette 148 Concept Store in Soho. The evening was complete with divine desserts courtesy of Lafayette Restaurant pastry chef Jennifer Yee and champagne by Louis Roederer

Check out some of my favorite snaps of our guests below, including Alyssa Campanella, Adelaide Kane, Chondra Sanchez, Emma Wo, the Wanderlust Girls, Lara Eurdolian, Lisa Linh, Pau Dictado and Christine Cameron.

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An Inside Look at Dell World

When I was invited to speak at Dell World about emerging trends that could potentially disrupt my business, I knew I had to bring my A-game because I would be speaking to the disrupters themselves.

Check out my guest post for Dell's Direct2Dell Blog overviewing Dell World 2015 here

One of the most interesting panels I participated in was the Social Selling panel, alongside Dell VP of North America Commercial Marketing Bryan Jones, Carnegie Mellon University Professor Ari Lightman, Find and Convert CEO Bernie Borges, RockStar Consulting President David Fish, and Altimeter Group Founder Charlene Li.

You can watch a video of the panel below.

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