How did you get your first 1,000 followers? What should someone charge for a sponsored post? What happens when a company asks you to endorse a product... that you've never used?!
I joined millennial marketing and brand expert Chelsea Krost for a live Twitter chat this week to talk about what it’s really like to be a modern-day influencer. Thanks so much to everyone who submitted questions!
Here are a couple of my top takeaways from the chat. Head to #MillennialTalk on Twitter for the full convo!
Q: How important are live events in the career of an influencer? How should we leverage live events to grow our personal brand?
A: Live events are everything. I work in social media, but always say that there's nothing like being with someone IRL.
Q: Let’s chat about the famous hashtags: #ad & #sponsored. Why do content creators receive so much heat for using these hashtags on sponsored posts?
A: It's hard for some people to wrap their heads around the fact that you can love something - and also make money endorsing it. One of my favorite brands (and clients) WeWork puts it well: You can make a living - and a life.
Q: When is the right time for an #influencer to hire an agent/representative?
A: The earlier, the better! Brands are shelling out big bucks to micro-influencers, and you want to make sure you're partnering up profitably.