Viewing entries tagged
branding

Building a Personal Brand with WeWork

Last week, I traveled to Prague, where I had the pleasure of taking over WeWork's Instagram Stories for the day. WeWork provides shared workspace for entrepreneurs and freelancers all over the world... And as a proud freelancer and social media entrepreneur, traveling helps me stay inspired, creative and do what I love… which - fun fact - is WeWork's motto!

This week, I joined lifestyle expert Latham Thomas for a Facebook Live at WeWork's Financial District location in New York. We covered everything from building your personal brand to becoming your own boss, based on our personal experience as solopreneurs. 

Learn more about WeWork here, and check out our full Facebook Live here!

Got Game? Retailers Play It Big with Gamification

“If you do great things around the brand, the halo effect is that you sell more stuff.”

This month, I wrote my first article for Intel's IQ Magazine about gamification in business - aka the art of using elements of gaming to draw interest and drive consumer engagement.

Read my latest on the art - and ROI - of retail gamification here.

And head to Forbes to read my open letter to people who don't use social media, if you haven't already.