Viewing entries tagged
gaming

Got Game? Retailers Play It Big with Gamification

“If you do great things around the brand, the halo effect is that you sell more stuff.”

This month, I wrote my first article for Intel's IQ Magazine about gamification in business - aka the art of using elements of gaming to draw interest and drive consumer engagement.

Read my latest on the art - and ROI - of retail gamification here.

And head to Forbes to read my open letter to people who don't use social media, if you haven't already.

Alienware Miami

Don't hate the player.

Thanks to Alienware and Dell for inviting me to Miami this week to talk about the power of influencer marketing on my home turf. I spoke about everything from the importance of influencers for small businesses to recognizing influencers are paid for their time, not their opinions. 

See you again soon!