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Health and Tech at HIMSS 2018

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

Samsung recently unveiled its Galaxy S9, a phone that's reimagining the way we live and work.

As a business owner, I'm especially excited about this phone, which offers more security, intuitive design, multitasking capabilities and a better and larger display when I need to work on the go. 

Speaking of innovative tech making a difference in people's lives, I got a look at the latest in healthcare at #HIMSS18 in Vegas last week, where Accendowave CEO and Co-Founder Martha Lawrence talked to me about the new ways to manage pain. Watch our interview here. For more on health and tech, check out my segment on Fox5 Las Vegas, where I shared my top healthcare apps. 

And while tech clearly has a positive impact on our lives and health, safety and security are growing priorities. Check out my interview with NBC Tampa about how to make money while also staying safe on social media, my segment on CBS Nashville about privacy, and my tips for parents when it comes to online safety for kids, for the Today Show

At Mobile World Congress with Samsung Business

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This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

In order to look ahead, you need to look back. 

Recently at Mobile World Congress America in San Francisco, I asked executives to share the number one thing they wish their mobile device still had. Check out their answers here (T9 keyboard, anyone?).

We also spoke with Carolina Milanesi of Creative Strategies, Inc. about how millennials are changing the workforce. Hear her answers in this video

And in the interest of looking back to look forward, learn what inspired me to start my own business, make my own rules and work from my own home (besides the fact I find most offices way too cold) in this feature for Fidelity Investments. 

Plus, with the holidays are around the corner, are you looking to tap into the wealth of the gig economy this season? I weighed in on some ways to land some extra work and diversify your income for U.S. News and World Report, including online tools like WorkMarket and Fiverr. Check out that article here.  

The Future of Banking

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This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

Take note!

Samsung's Galaxy Note8 is built for business (and rain). I talked to Kevin Gilroy about some of the phone's best new features. Check out the interview here.  

I also had the pleasure of talking to Reg Jones, Samsung’s director of solutions for financial services. As banking becomes largely digital, financial institutions are faced with the challenge of serving customers both on and offline. See what Jones had to say about the future of banking. 

And speaking of the future of business...

Head over to Inc. for some personal social media tips that can help you get ahead professionally, and head to Forbes for tips on automating your business!

Mashable #BizChat: Full-Time to Freelance

Fun fact: More than 50% of Americans will be freelance by 2020. 

Transitioning into the world of freelance can be both scary and immensely rewarding. I should know — I made the transition five years ago and never looked back. 

Last week I joined Mashable Business' Tracey Edourard to share my top five tips for succeeding at freelancing, which include reading the market, isolating your skills and spotting new business opportunities. 

For the full set of tips, check out the Facebook Live

Social Media Tips on NBC Connecticut

Can social media help you land your dream job? 

Last month, I went on air at NBC Connecticut to share my top tips for teens using social media to launch a career, including building your brand, exercising restraint and reinforcing your network. 

Check out my full interview, and happy job searching! 

Teacher for a Day at NYU

This week, I had the opportunity to guest teach an NYU class, sharing the story of how and why I built my business. 

From getting laid off from Rolling Stone in 2008 to starting my own company in 2010, I explained to the class how the setback turned into an opportunity to transition from print to digital.

Shoutout to NYU for inviting me and to the passionate students who took the time to learn a little bit about the world of digital and social media. 

Hollywood Endings at the Academy Awards

Here's to Hollywood endings.

Last week, I attended the Weinstein Company's 89th annual Academy Awards event, along with some dear friends.

Cheers to an unforgettable evening. 

Wayne's World 25th Anniversary

Wayne's World had a huge impact on pop culture when it was first released - 25 years ago - in 1992. The film not only put bands on the map with its iconic soundtracks; it also introduced some of culture's most popular catchphrases. (Party on! NOT.)

I was so proud to work with New York Film Critics for the 25th anniversary of this iconic movie.

Take a look at the #WaynesWorld and #WaynesWorld25 hashtags to see what people are saying about the anniversary screenings that took place in theaters around the country this week. 

Rock on!

Texworld USA

“Apparel is one of the only industries that has had deflation. You can buy something cheaper now than you could 20 years ago.”

This January, the 11th annual Texworld USA hosted 226 exhibitors from 16 countries and attendees from 54 countries around the world.

The common theme for all guests? Post-election economic uncertainty.

Check out my latest for Apparel News about the retail climate at Texworld. 

Centurion Jewelry Show

No pressure, no diamonds. 

Thanks to FireCushion Diamonds for the opportunity to speak (after Peyton Manning and before Bill O'Reilly) at the Centurion Jewelry Show last week at the Phoenician Resort in Scottsdale. I spoke about social media best practices to 100+ luxury consumer retailers.

Head to Politico to read Bill O'Reilly's candid comments on Trump, business, and the economy, as first reported on my blog

Special thanks to the Washington Post for picking up my story! 

Small Business Saturday with American Express

Small business, huge impact. 

As a content creator, small business owner and American Express Cardmember since 2003, supporting my fellow small businesses is not only a pleasure - but a privilege, especially since AmEx helped me start my own business as one of my first-ever clients back in 2009.

On this year's Small Business Saturday, I celebrated a few of my favorite small businesses - Viyet, for helping us style our shoot locations, GLAMSQUAD, for always getting me camera-ready and Splash, who I've worked with for three years to curate my events. 

Learn more about the beauty of shopping small here.

The WKND at Miami Design District

Last weekend, I flew to Miami to celebrate the Miami Design District, an innovative destination for luxury retail, culinary experiences, art - and of course fashion. 

The WKND - curated by Métier Creative - included several unforgettable experiences, including a rooftop brunch at Louis Vuitton, jewelry sampling at Harry Winston and an amazing photo shoot in the Design District. I had the pleasure of experiencing this unforgettable event with Chris John Millington, Mary Leest, Patrick Janelle, John Millington, Marcell Floruss, Camila Coutinho, Karolina Kurkova, Olivia Culpo, Stacie Brockman, Erin Kleinberg, Julie Schott, Gabby Prescod, Moe Paretti, Danielle Bernstein, Nikki Ogunnaike, Cailli and Sam Beckerman, Danielle Prescod, Michelle Chwoschtschinsky and Laura Bustelo

Thanks again to MDD Developer and Co-Owner Craig Robins and Métier Creative for hosting us #atMDD!

FIT: Faces and Places in Fashion Talk

The world of business is constantly evolving, and the millennial generation (myself included) has been challenged to find great jobs. This presents us the unique opportunity to create jobs. 

This week, I was invited back to Fashion Institute of Technology to be a guest speaker for Faces and Places in Fashion, a lecture series and forum featuring industry professionals. I spoke about everything from starting my own business to developing a quality social influence - while students posed some serious questions (How do you get your name out there? Is the FTC cracking down on bloggers?) 

Thank you to Professor Joshua Williams and FIT for inviting me to speak and to everyone who came to listen. 

Square Presents: Ladies Who Launch

Meet the ladies who launch.

This week, I had the opportunity to interview some truly inspirational women at Square's Ladies Who Launch event at the Helen Mills Event Space & Theater, which was keynoted by Christy Turlington Burns, Founder & CEO of Every Mother Counts.

Joining me for a conversation about social media marketing were Kay Hsu, Global Instagram Lead, Creative Shop, Kristen Tomlan, Founder of Cookie DO NYC, and Kira Wampler, Chief Marketing Officer at Lyft. 

We discussed social media best practices for small businesses, grassroots digital marketing and the top trends in the shift to mobile marketing.

Thanks to Square for putting together the event and to the brilliant women who joined us!

Motivate Design Presents: Food for Thought Leaders

If there's one thing I love as much as innovation, it's food, and this week I got to celebrate both.

I joined forces with Motivate Design and food industry experts from Maple, Freshly, Epicurious, OurHarvest and Chef Palak Patel for a live panel at Motivate Design HQ in the Financial District. After sharing their individual philosophies on food - from sources and preparation to consumption - the panelists shared key industry trends, from the growing relationship between tech and food to the importance of education when it comes to nutrition and food quality.

Head to Facebook for the live panel discussion, and check out some of my favorite snaps below. 

#FoodForThoughtLeaders

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.

Ted Baker: Mission Impeccable

Ted Baker's Autumn Winter ’16 campaign film may have just launched, but it’s already making history - as Google's first fashion brand application of Voice Search, which allows users to speak into their phones to do a Google search.

We celebrated the Mission Impeccable launch this week with a breakfast followed by a screening of the espionage-inspired short film, executive produced by Guy Ritchie, and a fashion and digital trends panel moderated by yours truly.

Joining me on the panel was Craig Smith, global brand communication director at Ted Baker, Nick Roope from creative agency Poke, Lisa Green, head of fashion industry at Google, and Dan Garraway, co-founder of interactive video platform Wirewax. We talked about everything from brand storytelling to the unique role of film in retail to the rise in digital activations for fashion brands. 

Head to Forbes for the full overview of Ted Baker's Mission Impeccable campaign.

Forbes: Facebook Live

Normally I don’t believe in brain-picking, but last week I made a one-time exception at the first-ever Women at Forbes Facebook Live, where we I hosted a Q&A about social media best practices!

Followers on the Women at Forbes Facebook page asked a myriad of fantastic questions - from "how many hashtags should I be using?" to "what are the best social media channels for my brand?"

As I mentioned in the live session, there is no shortcut to growing your social media audience. It takes time and practice. Here are my top five tips from the Q&A:

  • Always exercise judgment and restraint on social media!
  • If you make a mistake on social media, take time to assess the damage before you determine what needs to be done to fix the problem. 
  • Social media is a two-way conversation. Make sure you're posting content that is relevant to your followers and that you're regularly engaging with them.
  • If you are trying to make money on social media, make sure you can relay the value you are providing. Do your homework first, and make sure you have data to back up the rates you are going to be offering advertisers. 
  • Hashtags can be a valuable tool, but the quality of your post is the most important thing. No matter what number of hashtags you use, if it is not a quality post, you're not going to get the attention you're looking for.

Finally, whether you're just getting started on social media or re-branding, your ultimate goal should be to make your online self a good reflection of your offline self.

For more tips, grab a coffee, and head over to Women at Forbes for the entire Q&A. 

E-School for Girls: The Next Generation of Entrepreneurs

As a small business owner, there are few things I'm more passionate about than helping the next generation of female entrepreneurs. (I even give them a plug in my latest for Forbes.)

Over the last year, I've had the honor of working with the E-School for Girls pre-college program, which gives young women the opportunity to learn how to innovate and create their own businesses. (Learn more about our February launch event with Microsoft and NYU.)

This summer, I mentored the girls during their two-week dedicated program and watched as they learned valuable skills like interviewing clients, honing their writing skills, building a great bio and LinkedIn profile - and creating a professional social media presence.

We even hosted a pitch contest (think: Shark Tank) where students presented their original business ideas to a panel of entrepreneurs, including yours truly.

You can learn more about the tremendous work that E-School for Girls does here.