Viewing entries tagged
social media networking

Food Network SOBEWFF Festival

It's been a dream come true to consult about social media for Food Network for the last two years.

Last month, I joined my Food Network family for an unforgettable weekend at the SOBEWFF festival in Miami.

Never has there been more love (or delicious food) under one tent. 

Lafayette 148 NYFW Event

As New York Fashion Week storms Manhattan - quite literally - I took a moment to sit down with Lafayette 148 NY Creative Director Emily Smith to talk about the economics of design.

Joining me for the Q&A and post-chat cocktail party were some of my favorite editors, bloggers, designers and entrepreneurs, including Alix Strauss, Jackie Giardina, Kaylin Marcotte, Marci Greenfield, Hilary Sheinbaum, Katie Kiefner, Hallie Friedman, Cailli and Sam Beckerman, Brittney Levine, Nika Vagner, Elizabeth Quinn Brown, Nneya Richards, Stan Soong, Whitney Tressel, Wendy Wollner and Nicole Volynets.

Huge thank you to Lafayette 148 for hosting the event and to Bloomerent for the unforgettable decor. 

Check out the #LafayetteLoves hashtag for some great photos of the event. 

Square Presents: Ladies Who Launch

Meet the ladies who launch.

This week, I had the opportunity to interview some truly inspirational women at Square's Ladies Who Launch event at the Helen Mills Event Space & Theater, which was keynoted by Christy Turlington Burns, Founder & CEO of Every Mother Counts.

Joining me for a conversation about social media marketing were Kay Hsu, Global Instagram Lead, Creative Shop, Kristen Tomlan, Founder of Cookie DO NYC, and Kira Wampler, Chief Marketing Officer at Lyft. 

We discussed social media best practices for small businesses, grassroots digital marketing and the top trends in the shift to mobile marketing.

Thanks to Square for putting together the event and to the brilliant women who joined us!

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.

Forbes: Facebook Live

Normally I don’t believe in brain-picking, but last week I made a one-time exception at the first-ever Women at Forbes Facebook Live, where we I hosted a Q&A about social media best practices!

Followers on the Women at Forbes Facebook page asked a myriad of fantastic questions - from "how many hashtags should I be using?" to "what are the best social media channels for my brand?"

As I mentioned in the live session, there is no shortcut to growing your social media audience. It takes time and practice. Here are my top five tips from the Q&A:

  • Always exercise judgment and restraint on social media!
  • If you make a mistake on social media, take time to assess the damage before you determine what needs to be done to fix the problem. 
  • Social media is a two-way conversation. Make sure you're posting content that is relevant to your followers and that you're regularly engaging with them.
  • If you are trying to make money on social media, make sure you can relay the value you are providing. Do your homework first, and make sure you have data to back up the rates you are going to be offering advertisers. 
  • Hashtags can be a valuable tool, but the quality of your post is the most important thing. No matter what number of hashtags you use, if it is not a quality post, you're not going to get the attention you're looking for.

Finally, whether you're just getting started on social media or re-branding, your ultimate goal should be to make your online self a good reflection of your offline self.

For more tips, grab a coffee, and head over to Women at Forbes for the entire Q&A. 

Mashable: How to Master Networking

It's all about who you know.

This week, I visited Mashable HQ to talk networking best practices on a Facebook Live session with #BizChats founder Tracey Edouard.

We kicked off the chat by selecting two emojis that best represent networking tips. I chose the ear emoji, because listening is crucial in building professional relationships, and the clapperboard emoji, because when you act confident, you start to feel confident. (Thanks, Rebecca Minkoff.)

Here are my top five networking tips. I hope they help you as much as they've helped me!

1. Do your homework. If you're going to an event, check out the guest list. Do some homework on the people attending, and if you decide you want to speak with them, find a few areas of common interest. 
2. Ditch the pitch. Be authentic. Networking has a stigma of being transactional, when it should really be about helping people.
3. Smile through your sentences. Research shows people evaluate everyone they meet in terms of warmth and competence. First impressions are everything.
4. Think quality over quantity. Everyone has connectors in their life, but most people only have a few super-connectors. Foster those relationships, rather than spreading yourself too thin.
5. Follow through. The President of the New York Stock Exchange Tom Farley says, "When I think about my own career, I owe every job I’ve ever had to networking. If I had not spent five years after [our] first Atlanta meeting staying in touch with Jeff Sprecher, chairman of the NYSE, through emails and phone calls, there is no way he would have considered me for president." 

Check out the full Mashable Facebook Live for more tips and for my number one key to successful networking.