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social media tips

The Future of Banking

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This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

Take note!

Samsung's Galaxy Note8 is built for business (and rain). I talked to Kevin Gilroy about some of the phone's best new features. Check out the interview here.  

I also had the pleasure of talking to Reg Jones, Samsung’s director of solutions for financial services. As banking becomes largely digital, financial institutions are faced with the challenge of serving customers both on and offline. See what Jones had to say about the future of banking. 

And speaking of the future of business...

Head over to Inc. for some personal social media tips that can help you get ahead professionally, and head to Forbes for tips on automating your business!

Social Media Tips on NBC Connecticut

Can social media help you land your dream job? 

Last month, I went on air at NBC Connecticut to share my top tips for teens using social media to launch a career, including building your brand, exercising restraint and reinforcing your network. 

Check out my full interview, and happy job searching! 

Food Network SOBEWFF Festival

It's been a dream come true to consult about social media for Food Network for the last two years.

Last month, I joined my Food Network family for an unforgettable weekend at the SOBEWFF festival in Miami.

Never has there been more love (or delicious food) under one tent. 

Lafayette 148 NYFW Event

As New York Fashion Week storms Manhattan - quite literally - I took a moment to sit down with Lafayette 148 NY Creative Director Emily Smith to talk about the economics of design.

Joining me for the Q&A and post-chat cocktail party were some of my favorite editors, bloggers, designers and entrepreneurs, including Alix Strauss, Jackie Giardina, Kaylin Marcotte, Marci Greenfield, Hilary Sheinbaum, Katie Kiefner, Hallie Friedman, Cailli and Sam Beckerman, Brittney Levine, Nika Vagner, Elizabeth Quinn Brown, Nneya Richards, Stan Soong, Whitney Tressel, Wendy Wollner and Nicole Volynets.

Huge thank you to Lafayette 148 for hosting the event and to Bloomerent for the unforgettable decor. 

Check out the #LafayetteLoves hashtag for some great photos of the event. 

Celebrating Canada's 150th Anniversary with Air Canada and Fairmont Hotels

This week, I flew up, up and far away from the election to the great white north to celebrate Canada's 150th anniversary.

The trip started on a high note (literally) with a fabulous private flight courtesy of Air Canada and Air Canada Jetz, followed by an equally fabulous stay at three beautiful Fairmont Hotels.

Shoutout to Burton and Ugg for keeping me warm and stylish.

And happy 150th to our neighbors! 

Facebook Live with Martha Stewart Weddings

Weddings and tech go together like a horse and carriage.

This week I had the pleasure of joining Martha Stewart Weddings for a Facebook Live to chat about some of the biggest wedding social media trends. 

The biggest trend I'm seeing? All things digital. 

From bouquet Go Pros and 3D printed cakes to wedding drones and custom-designed Snapchat Geofilters, bride and grooms are looking to tech for their big day. 

With digital invitations, digital save the dates, digital registry, digital thank you notes and digital RSVPs, couples are enjoying convenient new wedding options that - as an additional bonus - are saving the rainforest! 

Check out the full Facebook Live video for some of the top digital wedding trends and tips, including:

  • Cute ways to use social media to announce your engagement
  • Crowd-sourcing for wedding planning questions
  • Sharing wedding planning milestones
  • Guests sharing images on social
  • Creating the perfect wedding hashtag

The WKND at Miami Design District

Last weekend, I flew to Miami to celebrate the Miami Design District, an innovative destination for luxury retail, culinary experiences, art - and of course fashion. 

The WKND - curated by Métier Creative - included several unforgettable experiences, including a rooftop brunch at Louis Vuitton, jewelry sampling at Harry Winston and an amazing photo shoot in the Design District. I had the pleasure of experiencing this unforgettable event with Chris John Millington, Mary Leest, Patrick Janelle, John Millington, Marcell Floruss, Camila Coutinho, Karolina Kurkova, Olivia Culpo, Stacie Brockman, Erin Kleinberg, Julie Schott, Gabby Prescod, Moe Paretti, Danielle Bernstein, Nikki Ogunnaike, Cailli and Sam Beckerman, Danielle Prescod, Michelle Chwoschtschinsky and Laura Bustelo

Thanks again to MDD Developer and Co-Owner Craig Robins and Métier Creative for hosting us #atMDD!

Dell EMC World

The women in Fifth Harmony aren't the only ones working from home. 

This week, I traveled to Austin for Dell EMC World to chat about the millennial workforce and how this generation is re-defining how and where work gets done. Huge thanks to Dell for having me and to Jordan Howard and Brian Fanzo for a great chat!

If you missed it, you can catch my live interview on YouTube. 

#DellEMCWorld

FIT: Faces and Places in Fashion Talk

The world of business is constantly evolving, and the millennial generation (myself included) has been challenged to find great jobs. This presents us the unique opportunity to create jobs. 

This week, I was invited back to Fashion Institute of Technology to be a guest speaker for Faces and Places in Fashion, a lecture series and forum featuring industry professionals. I spoke about everything from starting my own business to developing a quality social influence - while students posed some serious questions (How do you get your name out there? Is the FTC cracking down on bloggers?) 

Thank you to Professor Joshua Williams and FIT for inviting me to speak and to everyone who came to listen. 

Square Presents: Ladies Who Launch

Meet the ladies who launch.

This week, I had the opportunity to interview some truly inspirational women at Square's Ladies Who Launch event at the Helen Mills Event Space & Theater, which was keynoted by Christy Turlington Burns, Founder & CEO of Every Mother Counts.

Joining me for a conversation about social media marketing were Kay Hsu, Global Instagram Lead, Creative Shop, Kristen Tomlan, Founder of Cookie DO NYC, and Kira Wampler, Chief Marketing Officer at Lyft. 

We discussed social media best practices for small businesses, grassroots digital marketing and the top trends in the shift to mobile marketing.

Thanks to Square for putting together the event and to the brilliant women who joined us!

The Balance: Facebook Live

Business talk has never been so sweet. 

This week, I had the pleasure of hosting The Balance's first-ever Facebook Live, where I interviewed twins Miki Agrawal (founder of THINX) and Radha Agrawal (founder of DAYBREAKER).

We covered everything from the importance of building a great team and encouraging young women in business to the fears that come with launching a startup - all over delicious ice cream sundaes.

Catch my full interview with these inspiring women on Facebook Live. 

Motivate Design Presents: Food for Thought Leaders

If there's one thing I love as much as innovation, it's food, and this week I got to celebrate both.

I joined forces with Motivate Design and food industry experts from Maple, Freshly, Epicurious, OurHarvest and Chef Palak Patel for a live panel at Motivate Design HQ in the Financial District. After sharing their individual philosophies on food - from sources and preparation to consumption - the panelists shared key industry trends, from the growing relationship between tech and food to the importance of education when it comes to nutrition and food quality.

Head to Facebook for the live panel discussion, and check out some of my favorite snaps below. 

#FoodForThoughtLeaders

5 Social Media Trends at RIS News' 2016 ENGAGE! Conference

What happens when your personal brand becomes your business?

This week, I attended the RIS News 2016 ENGAGE! Conference at the Ritz-Carlton, Fort Lauderdale to speak about just that - along with sharing the top five social media trends that retailers can capitalize on to reach their audiences. 

Here are those trends and some of the most important takeaways: 

1. Brand Ambassadors and Influencers

Influencers don't just introduce an audience to you brand - they add authenticity. In 2017, it’s no longer about finding an influencer who has several thousand followers but one who can authentically promote the brand in a way that get his or her audience to act.

2. Social Networks in the Workplace

Sometimes, your brand advocates can be right in your own office. More and more brands are using their own employees are a social army to promote and validate corporate culture.

3.  Video Trumps Text

Social video - like Facebook Like and Instagram Stories - are easy ways to turn a 50-person event a 5,000-person event.

4. The Importance of Storytelling

Storytelling has been a part of human history for thousands of years, but it's also a crucial marketing component for establishing your brand voice and authenticity.

5. Getting Users to Act

The most important trend for brands is going to be able to drive your fans to take a particular action step - and that doesn’t always mean to purchase. Getting users to react means building a rapport with them and that takes commitment, innovation and great storytelling.

Light Between Oceans

This week I hosted an advanced screening of The Light Between Oceans, featuring Michael Fassbender, Alicia Vikander and Rachel Weisz. (Pro tip: waterproof mascara is your friend if you're going to see this movie). 

I invited some of my closest friends, bloggers and editors to join me for the screening at AMC Empire 25 and an intimate after-party at Spyglass Rooftop, where we enjoyed cocktails, hors d'oeuvres and fab NYC views. 

Thank you to everyone who joined me for the screening and after-party, to Getty for the photos, Bloomerent for the flowers, and to Disney and DreamWorks Pictures for having me host this special event. 

Forbes: Facebook Live

Normally I don’t believe in brain-picking, but last week I made a one-time exception at the first-ever Women at Forbes Facebook Live, where we I hosted a Q&A about social media best practices!

Followers on the Women at Forbes Facebook page asked a myriad of fantastic questions - from "how many hashtags should I be using?" to "what are the best social media channels for my brand?"

As I mentioned in the live session, there is no shortcut to growing your social media audience. It takes time and practice. Here are my top five tips from the Q&A:

  • Always exercise judgment and restraint on social media!
  • If you make a mistake on social media, take time to assess the damage before you determine what needs to be done to fix the problem. 
  • Social media is a two-way conversation. Make sure you're posting content that is relevant to your followers and that you're regularly engaging with them.
  • If you are trying to make money on social media, make sure you can relay the value you are providing. Do your homework first, and make sure you have data to back up the rates you are going to be offering advertisers. 
  • Hashtags can be a valuable tool, but the quality of your post is the most important thing. No matter what number of hashtags you use, if it is not a quality post, you're not going to get the attention you're looking for.

Finally, whether you're just getting started on social media or re-branding, your ultimate goal should be to make your online self a good reflection of your offline self.

For more tips, grab a coffee, and head over to Women at Forbes for the entire Q&A. 

This is YouthX

These girls are on fire. 

This week, Motivate Design tasked 16 students with re-designing the MTA New York City Transit system at their first-ever ‪#‎YouthX‬ workshop. Keeping in mind entertainment, environment, ease of travel and more, the students were charged with creating the ideal transit system.

Thank you to E-School for Girls, Getty Images and everyone else who made the event such a success! ‪

E-School for Girls: The Next Generation of Entrepreneurs

As a small business owner, there are few things I'm more passionate about than helping the next generation of female entrepreneurs. (I even give them a plug in my latest for Forbes.)

Over the last year, I've had the honor of working with the E-School for Girls pre-college program, which gives young women the opportunity to learn how to innovate and create their own businesses. (Learn more about our February launch event with Microsoft and NYU.)

This summer, I mentored the girls during their two-week dedicated program and watched as they learned valuable skills like interviewing clients, honing their writing skills, building a great bio and LinkedIn profile - and creating a professional social media presence.

We even hosted a pitch contest (think: Shark Tank) where students presented their original business ideas to a panel of entrepreneurs, including yours truly.

You can learn more about the tremendous work that E-School for Girls does here.

Mashable: How to Master Networking

It's all about who you know.

This week, I visited Mashable HQ to talk networking best practices on a Facebook Live session with #BizChats founder Tracey Edouard.

We kicked off the chat by selecting two emojis that best represent networking tips. I chose the ear emoji, because listening is crucial in building professional relationships, and the clapperboard emoji, because when you act confident, you start to feel confident. (Thanks, Rebecca Minkoff.)

Here are my top five networking tips. I hope they help you as much as they've helped me!

1. Do your homework. If you're going to an event, check out the guest list. Do some homework on the people attending, and if you decide you want to speak with them, find a few areas of common interest. 
2. Ditch the pitch. Be authentic. Networking has a stigma of being transactional, when it should really be about helping people.
3. Smile through your sentences. Research shows people evaluate everyone they meet in terms of warmth and competence. First impressions are everything.
4. Think quality over quantity. Everyone has connectors in their life, but most people only have a few super-connectors. Foster those relationships, rather than spreading yourself too thin.
5. Follow through. The President of the New York Stock Exchange Tom Farley says, "When I think about my own career, I owe every job I’ve ever had to networking. If I had not spent five years after [our] first Atlanta meeting staying in touch with Jeff Sprecher, chairman of the NYSE, through emails and phone calls, there is no way he would have considered me for president." 

Check out the full Mashable Facebook Live for more tips and for my number one key to successful networking. 

Marie Claire: How to Fix a Social Media Snafu

On a timeline long enough (no pun!), mistakes are bound to happen on social media.

From personal Tweets to corporate and celebrity accounts, no one is immune to digital slip-ups. Some mishaps have even made headlines!

Fortunately, there are ways to minimize and even prevent those mistakes, and this week, alongside Marie Claire's Brittney Levine, I headed to IBM to share some of my top tips.

From avoidance tips (Exercise judgment and restraint!) to correcting tips (Assess the damage and come clean!) we hope our session helped viewers be their best selves on social. 

Check out the full Facebook live video from Marie Claire, and learn about how social media plays a role in the workplace in my article for Forbes.

Palm Springs Film Festival Tech Day

Don't hate the player - or the game.

This week, I sat down for a panel discussion with three video game producers at the Palm Springs Film Festival's ShortFest to talk about the creative process - and how the internet is revamping the video game industry. 

Alongside me were filmmaker and creator of Kismet David Chontos, Senior Producer of Narrative Content at Cloud Imperium Games John Schimmel and chairman of the Writers Guild of America Videogame Writers Caucus Micah Wright

From the growth of mobile gaming to crowdfunding to social media, head to Forbes for my full article about the event, and Facebook Live for the full Q&A.