Retail's Biggest Show | NRF 2019

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

As e-commerce becomes a staple of the shopping experience, retailers are tasked with finding new ways to connect and maintain relationships with their customers.

At NRF 2019 last week, I talked to Samsung’s Director of Enterprise Sales Hamshy Raveendran about some of the biggest challenges retailers face today and how Samsung is addressing those pain points for customers and brands alike.

We also got a look at some of the most exciting retail innovations to come from experts including Vala Afshar, Chief Digital Evangelist at Salesforce; social media influencer Evan Kirstel; John Soricelli, the Director of Technology and Analytics at Home Depot; and Nicole Reyhle, founder of Retail Minded.

One of the most anticipated innovations in retail? The connected home. I talked to Ian Hutchinson, head of Business Development for the Retail Vertical at Samsung Electronics America, about the relationship between future homes and the future of retail.

Until next year, NRF!

#NRF2019

Making Strides with MM.LaFleur and Bottomless Closet

This is a sponsored post written by me on behalf of MM.LaFleur. The opinions and text are all my own.

This is a sponsored post written by me on behalf of MM.LaFleur. The opinions and text are all my own.

Image accounts for over 30% of success in leadership, whether we like it or not.

It was an honor to film this video with MM.LaFleur a couple weeks ago, spotlighting the incredible work Bottomless Closet does to help disadvantaged women enter/re-enter the workforce.

If you recently Marie Kondo-ed your closet, learn how you can put those clothes to good use here!

In the Kitchen with Ashton Keefe and OurHarvest

In the Kitchen with Ashton Keefe and OurHarvest

For almost 3 years, I’ve been working with (and loving) OurHarvest, an online farmer’s market that sources from over 170+ local farms.

So… I figured it was time to learn how to cook! ;)

Chef Ashton Keefe graced my kitchen with her presence this week to teach our Facebook Live viewers and I how to prepare Fish En Papillote, a delicious, buttery and presentation-worthy dish. If you weren’t able to tune in, you can catch the video here (fish pun intended), and get the recipe and fresh, local ingredients from OurHarvest.com.

Rock & Roll Underground 2019

Rock & Roll Underground 2019

This is a sponsored post written by me on behalf of Incisiv. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Incisiv. The opinions and text are all my own.

In my element!

I had a blast performing with the band at Rock & Roll Underground (for the 6th year in a row!) during NRF 2019 last week, in partnership with Incisiv. Shoutout to everyone who came out to watch musicians from retail brands including Nike, Christian Louboutin and Spencer’s perform on stage at the The Cutting Room - and thanks to Deloitte Digital and Adobe for their partnership on this incredible event!

#RockU19 #NRF2019

My Switch to the Galaxy Note9

My Switch to the Galaxy Note9

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung. The opinions and text are all my own.

When I made the switch from the iPhone to the Samsung Galaxy S9 a few months ago (after a year as Samsung’s video correspondent), I didn’t think I could be happier with a phone. Then I upgraded to the Galaxy Note9.

The switch was seamless with the Smart Switch App, and all my photos, contacts (and even background image) are accounted for on the new phone.

As a business owner who also travels frequently, my phone plays an incredibly important role in my work. One of my favorite new tools is the Samsung DeX—which transforms my phone into a desktop work station with just one cable. It’s completely changed the way I work.

Check out some other features I’m loving on the Galaxy Note9.

First Look, Second Act

First Look, Second Act

This is a sponsored post written by me on behalf of MM.LaFleur and Lyft. The opinions and text are all my own.

This is a sponsored post written by me on behalf of MM.LaFleur and Lyft. The opinions and text are all my own.

I couldn’t be prouder to have spent #WomensEntrepreneurshipDay hosting an advanced screening Second Act screening with partners MM.LaFleur, Lyft, ForbesWomen and 200 of my favorite women in biz!

Thank you to our sponsors: MM.LaFleur for keeping us all dressed for success - and Lyft for the rides. And thank you to our media partner, ForbesWomen!

#SecondActNYC

Thank u, #AdAgeNext

Thank u, #AdAgeNext

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Ad Age. The opinions and text are all my own.

Last month I attended #AdAgeNext, a two-day marketing conference in New York that featured speakers including Girlboss CEO Sophia Amoroso, Endeavor CMO Bozoma Saint John and Reddit co-founder Alexis Ohanian.

My biggest takeaway from the conference: Now more than ever, companies are focused on the “human element.” To stay on-brand, I asked attendees and editors about some of the problems their organization is solving WITHOUT technology. Head to Ad Age to see some of my favorite answers.

And speaking of being human, head to Northeastern University's Experience Magazine for my tips about exercising restraint on social media.

IACP 2018 with Samsung Business

IACP 2018 with Samsung Business

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own.

“We’re 16+ years after 9/11, and we still have a massive inoperability problem.”

Last month, I joined Samsung Business in Orlando at #IACP2018, where I interviewed Blueforce Development CEO Mike Helfrich about the importance of mobile solutions in coordinating emergency response efforts across multiple public safety agencies. Tap here to learn more.

Mobile technologies are becoming increasingly important for public safety - and for the safety of first responders. I spoke with Verizon’s Associate Director of Business Products Ana Ossa about the subject (interview here), and Alex Popof about the unique benefits of body cameras.

Thanks to everyone at IACP who took the time to chat with us!

Family Planning | Trellis Health

Family Planning | Trellis Health

This is a sponsored post written by me on behalf of Trellis. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Trellis. The opinions and text are all my own.

When it comes to fertility, why put all your eggs in one basket?

Many of my close friends have traveled the world for fertility treatments, while others field the insensitive line of questioning about if/how/when they're going to have kids. But friends: There is no formula for family. Which is why I couldn't be more excited to introduce you to Trellis, New York's newest women's fertility studio.

Trellis is dedicated to the modern, urban woman planning for her future family - with transparent costs, online appointment booking and women founders. Here's to creating the future.

Learn more abut Trellis.

FIT: The Business of Social Media

FIT: The Business of Social Media

44998544_10108629355269712_7610933458717638656_o.jpg

As soon as I left my talk at Fashion Institute of Technology this week, I got this note from one of the students:

"I follow a lot of social media influencers on many platforms, and this is the first time I have had the chance to hear the behind the scenes of what is portrayed to be such a glamorous and 'easy' lifestyle. With society how it is today, a lot of the times myself and a lot of people I know don’t really trust social media influencers when they are promoting products because they are paid to promote. It was really refreshing to find out that there is lot of integrity behind who and what you promote, and it’s reassuring to know that hopefully there are other influencers out there like you. A lot of the times it is hard to believe someone is being genuine about a product when it is a paid sponsorship but hearing your side and how you run your business was insightful and revitalizing."

Thank you to the wonderful students at FIT for having me - and for the many beautiful thank you notes like this one. You make this influencer feel good at work every day.

What a Knight | Returning to My Alma Mater UCF

What a Knight | Returning to My Alma Mater UCF

43561676_10108568800651652_6783055714727231488_o.jpg

Oh what a Knight! ;)

This week, I returned to at my alma mater University of Central Florida to speak with students about social media, managing your personal brand and embracing the entrepreneurial spirit. Check out the full conversation here.

Thank you to my fellow UCF Knights for joining and asking great questions, and a huge shout-out to Nicholson School of Communication and my former journalism professor Rick Brunson, who I will forever be honored to have shared a stage with. 

#ChargeOn

#Natchelorette Party in the Cayman Islands

#Natchelorette Party in the Cayman Islands

43326415_10108560059898192_7263325735224344576_n.jpg

We Cayman, we saw, we conquered.

A huge thank you to Cayman Islands Department of Tourism and Kimpton Seafire Resort + Spa for an unforgettable #Natchelorette weekend. I had an amazing time celebrating my upcoming wedding with a few of my favorite girls, Alyssa Campanella, Jessica Naziri, Marjana Jaidi and Courtney Donisi. We wined, dined, danced and dove with stingrays, and it was truly a trip to remember.

Thank you to Ted Baker London, Luna Bar, Skin BetterSidway Swim, Pure WineISDIN USA and CBD For Life for the lovely lovely gift bags for my girls.

We’ll be back, Cayman.

FIT | Building a Brand on Social Media

FIT | Building a Brand on Social Media

42862377_10108531368630722_2986302494759452672_o (1).jpg

It was such a pleasure to be back at the Fashion Institute of Technology to teach (some of the world’s best-dressed students) about how to better use social media to connect with retail customers.

Speaking of retail, throwback to NRF with Samsung earlier this year, where I had the opportunity to chat with Steffen Schenk, business unit director at Barrows, about the future relationship between data and retail. Check out the interview.

And shout out to Ted Baker for keeping me in good company with the fashion elite at FIT!

NBC's New Amsterdam | Advance Screening

NBC's New Amsterdam | Advance Screening

This is a sponsored post written by me on behalf of NBC. The opinions and text are all my own.

This is a sponsored post written by me on behalf of NBC. The opinions and text are all my own.

The doctor is in.

Thanks to all who came out to Union Square this week to join me for a special advanced screening of NBC’s new hit med drama, New Amsterdam. I’d usually come up with some medical puns for the occasion, but this show’s going viral all on its own. ;)

Shout out to MM.LaFleur for the perfect screening outfit!

#NewAmsterdam

BestLife Music Festival with Blockparty

BestLife Music Festival with Blockparty

This is a sponsored post written by me on behalf of Blockparty. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Blockparty. The opinions and text are all my own.

(Block)party in the city where the heat is on.

We had a blast in Miami this week with Blockparty at Best Life Festival - where we lived ours at the first-ever blockchain-powered music festival (i.e. the future of event ticketing).

The festival featured incredible performances by R&B gems including Ella Mai, H.E.R., Tobi Lou, Snoh Aalegra and more.

To learn more about Blockparty and how they’re revolutionizing event ticketing in the music industry, head over to Medium.

#BestLifeFest #GoBlockParty

Influencer Best Practices with Edelman PR & Booking.com

Influencer Best Practices with Edelman PR & Booking.com

mike-chavarri-553396-unsplash.jpg

So you want to be an influencer?!

Last week, I joined Edelman PR and the team at Bookings.com to share my best practices about how to engage, work and build relationships with influencers.

Read more of my thoughts on the influencer industry over at Ad Age, where I explain why I love seeing the hashtags #ad and #sponsored.

Driving Change with Uber

Driving Change with Uber

This is a sponsored post written by me on behalf of Uber. The opinions and text are all my own.

This is a sponsored post written by me on behalf of Uber. The opinions and text are all my own.

As a woman who works on the internet, I've seen it all. Sexist comments, disparaging slurs about my Middle Eastern background: You name it, I've received it. It's one reason I'm so proud to partner with Uber, who just launched a platform for women driver-partners in Saudi Arabia.

It's essential that big brands help drive more opportunities for women globally... Because no matter where you are in the world, everyone should have an equal opportunity to earn their own income - and more importantly - drive change.

To learn more: https://ubr.to/2nEwsdG

#WhereTo