Natalie Zfat
Feb 23, 2022
This is a sponsored post written by me on behalf of Adobe. The opinions and text are all my own.
๐๐๐ญ๐๐ฅ๐ข๐, ๐ก๐จ๐ฐ ๐๐จ ๐ฐ๐ ๐ ๐๐ญ ๐ฆ๐จ๐ซ๐ ๐ฅ๐ข๐ค๐๐ฌ ๐จ๐ง ๐จ๐ฎ๐ซ ๐ฉ๐จ๐ฌ๐ญ๐ฌ?!
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As a social media consultant to small businesses, this is the number one question I get asked.โฃ
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...which is why I was thrilled when Adobe asked me to go on TV (!) to talk about how we help our clients stand out online using Adobe Creative Cloud Express.โฃ
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See below for my top three tips - and check out my segments on CBS New York, NBC Philadephia, ABC Las Vegas, FOX Denver and CBS Salt Lake City!
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1๏ธโฃ ๐๐ก๐ข๐ง๐ค ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐ฉ๐ซ๐จ๐๐ข๐ฅ๐ ๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐๐๐ซ๐จ๐ง๐ญ. 55% of small business owners say their online presence is more critical to their success than a physical store. So, ask yourself: Is my bio fully fleshed out? Is it clear what I'm offering my audience? Creative Cloud Express allows you to create beautiful, robust profiles, with thousands of high-quality templates for banner images, profile photos, Instagram Highlight covers and more โ all customizable with your brand colors and fonts.
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2๏ธโฃ ๐๐ญ๐จ๐ฉ ๐ญ๐ก๐ ๐ฌ๐๐ซ๐จ๐ฅ๐ฅ. IG is all about beautiful, thumb-stopping imagery - and the good news: You donโt need to be a designer to nail it. Use โQuick Actionsโ in Creative Cloud Express to remove backgrounds from photos, trim and merge videos, convert videos to GIFs, and more.โฃ
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3๏ธโฃ ๐๐ญ ๐๐ฅ๐ฅ ๐ฌ๐ญ๐๐ซ๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ. You can create the most beautiful content in the world, but without a clearly defined goal and plan, it won't be effective. A content calendar is essential to staying organized and publishing regularly. Include elements like publish date, post topic, category, and type of content (IGTV, Facebook post, Instagram Story or Reel, etc). Planning ahead will help you make the most of your time in Creative Cloud Express.