Natalie Zfat
Dec 9, 2022
Earlier this month, I had the honor of lecturing at two business schools - University of Michigan's Ross School of Business and George Mason University School of Business. But unlike my usual talks (how to use social media to land your dream job, how to build a compelling personal brand, etc.)โฆ
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Seemingly every student wanted to know how my social media shop was navigating the shakeups at Twitter and Meta.โฃ
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I'm no stranger to shake-ups (๐ด๐ฆ๐ฆ: ๐จ๐ฆ๐ต๐ต๐ช๐ฏ๐จ ๐ญ๐ข๐ช๐ฅ ๐ฐ๐ง๐ง ๐ง๐ณ๐ฐ๐ฎ ๐ฎ๐บ ๐ฅ๐ณ๐ฆ๐ข๐ฎ ๐ซ๐ฐ๐ฃ ๐ธ๐ณ๐ช๐ต๐ช๐ฏ๐จ ๐ง๐ฐ๐ณ ๐๐ฐ๐ญ๐ญ๐ช๐ฏ๐จ ๐๐ต๐ฐ๐ฏ๐ฆ ๐ช๐ฏ ๐ธ๐ถ๐ถ๐พ ๐ข๐ฏ๐ฅ ๐ด๐ถ๐ฃ๐ด๐ฆ๐ฒ๐ถ๐ฆ๐ฏ๐ต๐ญ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ช๐ฏ๐จ ๐ข ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ฎ๐ฆ๐ฅ๐ช๐ข ๐ข๐จ๐ฆ๐ฏ๐ค๐บ) but this one feels a little more... existential.โฃ
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๐๐๐ซ๐ ๐๐ซ๐ ๐ ๐ฐ๐๐ฒ๐ฌ ๐ฐ๐ ๐๐ซ๐ (๐๐ง๐ ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐) ๐๐จ๐ง๐ฌ๐ข๐๐๐ซ ๐ง๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ฏ๐จ๐ฅ๐ฏ๐ข๐ง๐ (๐๐๐ฏ๐จ๐ฅ๐ฏ๐ข๐ง๐ ?) ๐ฌ๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐ฅ๐๐ง๐๐ฌ๐๐๐ฉ๐ ๐ข๐ง ๐๐๐๐.โฃ
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๐. ๐๐ข๐ฏ๐๐ซ๐ฌ๐ข๐๐ฒ ๐ฒ๐จ๐ฎ๐ซ ๐๐ก๐๐ง๐ง๐๐ฅ๐ฌ. From BeReal to Mastodon - there is no shortage of new platforms that may be a fit for your brand. It's up to you to know your audience, and don't forget: You don't have to be (and in fact, likely shouldn't be) everywhere.โฃ
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๐. ๐๐จ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐. Creatives have long been timid about LinkedIn, but in 2023 (and 2022, and 2021), LinkedIn is your rรฉsumรฉ. A growing piece of business for us is consulting for executives on LinkedIn - and trust me when I say: The creatives are coming.โฃ
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๐. ๐๐๐ฏ๐ ๐ ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐ฌ๐๐ง๐ฌ๐ ๐จ๐ ๐ฌ๐๐ฅ๐. This might be bad for business - but donโt feel like you need to be on social media for the sake of being on social media. We have enough people here! If you're posting to check off a box (instead of true motivation to share), your audience will eventually take notice.โฃ