It’s safe to say that streaming TV is the new normal… But what kind of targeting is even possible with connected TV? And why are advertisers doubling down on agility in 2022?
Earlier this month I interviewed Jeff Tang, MNTN's VP of Business Development, at Ad Age Next: Retail about the advertising possibilities connected TV offers and why agility is the name of the game in 2022.
Our main takeaways:
Precision targeting is critical but useless without tools to measure if a campaign is successful.
Ads tailored to different audience segments are the norm instead of blanket ads. This means the platform, channel or time don't determine what ads are shown but previous actions by the targeted audience.
The ability to capture data points in real time facilitates advertising agility.