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Thinking Beyond Omnichannel Marketing with Quad CMO Josh Golden


This is a sponsored post written by me on behalf of Quad. The opinions and text are all my own.


An omnichannel approach to marketing is no longer enough to deliver the experience consumers want from a brand. (More than that, it’s really hard to manage.)


I had the pleasure of joining my colleague and friend Josh Golden, CMO of Quad, to talk about multidimensional marketing last week for Ad Age Studio 30.


We talked about everything from the importance of adaptability to the transition from a print-centric approach to a more holistic marketing strategy, and so much more.

Catch the full conversation here.

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