Got Game? Retailers Play It Big with Gamification

“If you do great things around the brand, the halo effect is that you sell more stuff.”

This month, I wrote my first article for Intel’s IQ Magazine about gamification in business – aka the art of using elements of gaming to draw interest and drive consumer engagement.

Read my latest on the art – and ROI – of retail gamification here.

And head to Forbes to read my open letter to people who don’t use social media, if you haven’t already.

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