DYK that 70% of recruiters check all social media channels? Last week, I had the pleasure of sharing my LinkedIn and video best practices with Columbia graduate students. Here are a few of my top tips! Recruiters are watching. Make sure you’re exercising restraint and judgment everywhere. On LinkedIn, your profile photo is the first thing recruiters see: Make it friendly, hi-res and professional! A professional photo gets 14 times more views than other profile pictures. M
All the way to the bank! This week, I hosted a webinar for Northern Trust, sharing my video conference best practices from a decade of being on-camera. Here are my top 3 tips from that session: Keep ’em engaged: 73% of people work on other stuff during meetings. If your background is distracting, your audio sucks or your WiFi is spotty — that’s one more reason for someone to stop paying attention to you. Be sure to check off all of these important boxes before a meeting, and
This is a sponsored post written by me on behalf of Freshbooks. The opinions and text are all my own. Every 60 seconds, 300 hours of YouTube footage and 350,000 Tweets are published to the Internet, begging the question: How can someone stand out in today’s ultra competitive social media environment? This month, I was excited to partner with Freshbooks and the #IMakeALiving community to share my top tips for dazzling online, whether you’re a small business owner, solopreneur
When Momentum Moms asked me to host the Social Media Master Class Your Kids Don’t Want You To Take, the Jewish mom inside me was verklempt! Thank you to everyone who joined me on Zoom as I navigated the musts, do’s (and absolute do nots) of social media in 2020. Momentum Moms empowers women to change the world through Jewish values that transform ourselves, our families, and our communities. Learn more about their work here. #MomentumMoms #NatalieZfat #SocialMediaBestPracti
Tap to watch! Working with students is one of the best parts of my job. Thank you, thank you, thank you to The School of Fashion at Parsons The New School for inviting me to share a (virtual) stage with the one and only Sarah Jessica Parker – and be a part of your commencement ceremony. Graduation might have looked a little different, but the accomplishment is the same! Congratulations, class of 2020!!! 🎓🎓🎓 #Commencement2020 #Classof2020 #ParsonSchoolofDesign #SJP #Graduat
It’s no secret that millennials work differently. From freelancing to side hustles, for so many of us, the WFH life is NBD. So what tools are millennials actually using to power through? What are the best ways to attract and work with millennials? And what unique networking opportunities have this period of self-isolating actually created? Here are a few of my top takeaways from my recent IG Live with Millennial Strategist Chelsea Krost. Branding for Millennials: We are doing
This is a sponsored post written by me on behalf of GoDaddy. The opinions and text are all my own. If you’re a small business lover like me, you’ve spent the past few months supporting small business ventures every way you know how. But have you stopped to think about how small business ventures are also supporting us? I was so excited to partner with GoDaddy, who just launched this powerful new study called #VentureForward, about how everyday entrepreneurs ar
I do a lot of talking. Just ask my husband. 🙃 But my favorite group of people to talk to – hands down (sorry, Brad) – are students. Students always ask the tough questions – the uncomfortable questions, even – because the answers truly matter to them. They’re not going back to their 9-5’s after my keynote, like the corporate executives I speak with. The questions students ask – and the answers I give – directly impact their futures: the cities they move to, the p
This is a sponsored post written by me on behalf of The Profile App. The opinions and text are all my own. What’s the most bizarre thing that someone who you met online *clearly* lied to you about? Appearance? Age? Height?! As you know, I’m happily married – but I’m still a yenta/matchmaker/Jewish mother to all – and I’m absolutely militant about making sure my friends not only feel safe on dates – but confident that the person across the table is telling the truth about
This is a sponsored post written by me on behalf of Calm. The opinions and text are all my own. Mental health is always important – but recent months have posed new and unique challenges for which many of us were not prepared. I launched a giveaway series this month, to offer some of my favorite products and services that I have found to be helpful to me at this time – both personally and professionally. One of the items I’m proud to offer a discount on is the Calm app, whic
If an egg can get 54 million likes, there’s no reason your content can’t.
Such a pleasure to speak – virtually, of course – at Jess Ekstrom‘s Bright Side Conference last month, where I shared some of my secrets for how I’ve helped the biggest brands in the world cut through the clutter on social media. The event was centered on optimism at a time we could all use it, and brought together speakers to share their expertise on topics like mindset, connection, entrepreneursh
Last week, while speaking to graduating SCAD students on Zoom, the above advice slipped out of my mouth. And while it sounded really snazzy and quotable – it’s also super true.
𝟗𝟏% 𝐨𝐟 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐡𝐢𝐫𝐞 𝐭𝐚𝐥𝐞𝐧𝐭.
That’s pretty much everyone, folks. But are we treating our LinkedIn profiles like our résumés? Is your profile inviting? Are your endorsements in fields you actually want to get hired for? Ho
DYK that more Americans are concerned about being able to pay their bills during this time than actually getting COVID-19? This week, I invited personal finance expert Erin Lowry to join me for an episode of Asking for Myself to talk about a topic on everyone’s mind right now: Money. Here are a few of my top takeaways : Have at least one month worth of bare essentials living expenses saved in case a rainy day strikes (like a pandemic, for example…) It might not be the best ti
Last week I gave a virtual class Carnegie Mellon, to talk about all things influence (peep the photo for proof that I dressed the part)! From how to use social media to connect with brands to creating content that not only reaches but impacts audiences, it was such a pleasure to speak with CMU’s amazing students. Looking forward to the next class! #SocialMediaExpert #NYCSocialMediaExpert #InfluencerMarketing #NatalieZfat #CarnegieMellon
How do you communicate a crisis on social media? (Hint: It’s not a one-size-fits-all answer.) This week, I invited the New York Stock Exchange’s Head of Social Media and digital communication guru Matt Kobach to join me for an Instagram Live to talk about the most effective ways to communicate to your audience – both as a company and an individual – during times of crisis. We covered everything from how to share content that’s of value while maintaining sensitivity, to strate
There’s never been a better time to create a people-first culture at your company – whether you’re an entrepreneur or employee. Last week, Human Resources Speaker, Writer and Entrepreneur, Laurie Ruettimann, joined me for one of my favorite Instagram Lives to-date, to talk about how to create a people-first culture. Here are my top five takeaways: People are people first. They’re parents first, they’re siblings first, they’re community members first. People’s worth is not in
This is a sponsored post written by me on behalf of Athleta LA. The opinions and text are all my own. As a small business owner and WFH expert for the last ten years, I’ve learned quite a bit about how to save time and money working from home. Thank you to Athleta LA for inviting me to share my top 3 tips – from not confusing presence with productivity to never adding an item to your to-do list without adding a date and time by which you want to accomplish it. For even more t
Over the last few weeks, I’ve had the privilege of speaking with college students preparing to graduate next month (don’t worry – I graduated right before the ’08 recession so I’m uniquely qualified to commiserate). Thanks Syracuse and Newhouse for having me (virtually of course) to talk social media, building a personal brand – and making money on the internet. As an aside, I was blown away by how insightful and lovely the Newhouse students are – and feel (somewhat!?) comf
Last month, I was invited to Atlanta (for the first time in 15 years!) to moderate Q&As at aTVfest – an international event celebrating design, creativity and innovation in television. I had the pleasure of interviewing Eric McCormack (Will and Grace), BD Wong (Mr. Robot) and the cast of For Life, including Nicholas Pinnock, Joy Beezy and Isaac Wright Jr. The show is inspired by the real-life story of Wright Jr., who was wrongfully imprisoned and given a life sentence. While
Last month was one of the most emotional of my life. Patty Mills and Alyssa Mills invited me to their home country to help tell the stories of the beautiful Australian people and their unbreakable spirit. During our visit, we delivered generators, portable stoves, water, non-perishables and other items to communities in need. We visited schools, local businesses, and of course, found time for some basketball. We spent some time at WIRES, Australia’s largest wildlife rescue or