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  • Writer's pictureNatalie Zfat

Asking for Myself: Communicating a Crisis with Matt Kobach

How do you communicate a crisis on social media? (Hint: It’s not a one-size-fits-all answer.)

This week, I invited the New York Stock Exchange’s Head of Social Media and digital communication guru Matt Kobach to join me for an Instagram Live to talk about the most effective ways to communicate to your audience – both as a company and an individual – during times of crisis.

We covered everything from how to share content that’s of value while maintaining sensitivity, to strategies for building a brand during uncertain times.

Thanks to everyone who tuned and submitted questions! Stay close to my IG for the next episode of Asking for Myself!


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