#InfluencerMarketing

top of page

CHANGE THE CHANNEL

Follow me on social media for growth hacks, best practices and tips for cutting through the clutter

ZFacts

NATALIE ZFAT

Follow me on social media for growth hacks, best practices and tips for cutting through the clutter

Natalie Zfat

Apr 20, 2020

Call me Prof Zfat: Virtual Class with Carnegie Mellon

Last week I gave a virtual class Carnegie Mellon, to talk about all things influence (peep the photo for proof that I dressed the part)! From how to use social media to connect with brands to creating content that not only reaches but impacts audiences, it was such a pleasure to speak with CMU’s amazing students. Looking forward to the next class! #SocialMediaExpert #NYCSocialMediaExpert #InfluencerMarketing #NatalieZfat #CarnegieMellon

Natalie Zfat

Apr 17, 2020

Asking for Myself: Communicating a Crisis with Matt Kobach

How do you communicate a crisis on social media? (Hint: It’s not a one-size-fits-all answer.) This week, I invited the New York Stock Exchange’s Head of Social Media and digital communication guru Matt Kobach to join me for an Instagram Live to talk about the most effective ways to communicate to your audience – both as a company and an individual – during times of crisis. We covered everything from how to share content that’s of value while maintaining sensitivity, to strate

Natalie Zfat

Dec 25, 2019

Simplifying Shopping and Traveling with Dashlane

This is a sponsored post written by me on behalf of Dashlane. The opinions and text are all my own. As a social media entrepreneur, writer, speaker, small business owner (and general multi-hyphenate), I’m always looking for technology that makes my life easier. Enter the Dashlane app, a password manager, digital wallet… and holiday miracle, to be honest. Watch my video to learn how we used Dashlane to simplify our client holiday gifting this year – and how the app can even he

Natalie Zfat

Dec 17, 2019

Meet the New Polestar 2

This is a sponsored post written by me on behalf of Polestar. The opinions and text are all my own. A car is born. I loved getting in the driver’s seat of the new Polestar 2 at The Oculus last month. It’s the first-to-market, all-electric luxury performance vehicle featuring Google’s new Android Automotive OS infotainment system. Other features I’m loving: vegan interiors, customizable design and phone-as-key (!) Speaking of convenient features, head to NBC to learn which Gma

Natalie Zfat

Dec 6, 2019

A Very Happy Holiday with Minted

This is a sponsored post written by me on behalf of Minted. The opinions and text are all my own. Each year, we love to show our appreciation for our clients with a little something special for the holidays. This year, Minted made it all too easy with these adorable tech-themed holiday cards – which we sent along with a Polaroid SNAP Instant Print Digital Camera (on brand, no?). If you’ve already sent out holiday cards, Minted also makes amazing stationery – which I recently

Natalie Zfat

Nov 3, 2019

Souler Symposium | The Power of Influence

Thanks to Souler for an unforgettable week zeroing in on the true meaning of influence. The event brought together amazing content creators like Alysha Nett, Liris Crosse, Michelle Savage, Reza Jackson and Dalilah Muhammad, along with brands including Diesel, Treehut, Magnus Alpha, Hip and Bone, Pursoma and more. It was a pleasure to be part of the Influencer Marketing panel, moderated by Jeff Bullas, to talk about not only the value of influencer marketing for businesses but

Natalie Zfat

Sep 25, 2019

A Breath of Fresh Hour with Dentyne

This is a sponsored post written by me on behalf of Dentyne Ice. Opinions are my own. Talk about a breath of fresh hour. Did you know that Dentyne‘s sugar-free gum provides 60 minutes of fresh breath*? (You read right.) Now what you do with that hour, is up to you! Some of my favorite ideas below! *Includes 20-minute chew time.⁣ ⁣ 1. A trip to the farmer’s market (exhibit A above) ⁣2. Plant a few on your husband/girlfriend/best friend (different type of plant) 😘 ⁣3. Write 5

Natalie Zfat

Sep 13, 2019

Future of Fashion | Parsons School of Design

Class is in session. Thank you to The New School and Parsons School of Design for inviting me to speak on the first day of the brand-new Fashion Management program (aka the best-dressed classroom I’ve seen in decades). The students in this class were HUNGRY to learn everything about using social media to build a brand – and they even asked some tough questions about privacy and the psychology behind social media engagement. After the panel, someone came up to me and said “You

Natalie Zfat

Aug 2, 2019

Celebrating 10 Years in Business with GoDaddy

I’ve hosted my company email through GoDaddy since I launched my business more than 10 years ago – so you can imagine how excited I was to be invited to celebrate my business’ 10-year-anniversary (!) on GoDaddy’s School of Hustle. Host Shannon Traux interviewed me how I started and grew my business, what the top social media trends are today – and my top entrepreneurial tips for success. Most importantly, thank you to School of Hustle for introducing me to my new favorite mic

Natalie Zfat

Jun 20, 2019

Evolve MKD Influencer Panel

Prior to any speaking engagement, I do my research. Last week, I joined Evolve MKD for a panel to discuss the influencer marketing industry, and before the panel, I did a search on Google. I typed “Do influencers” into the search bar – and before I could finish my question, a series of suggested queries populated that shocked me. The suggestions included: Do influencers work? (Yes.) Do influencers get paid? (Hell yes.) Do influencers have agents? Do influencers pay taxes? The

Natalie Zfat

Jun 13, 2019

Own It! Women Entrepreneur’s Conference

Social media has transformed the way we interact with customers – and how customers engage with us. Last week I visited SUNY Ulster to speak with 150+ small business owners at the Own It! Entrepreneurial Women’s Conference about how to use social media to create brand loyalty – from creating quality content to engaging with influencers (something I never expected to call myself)! Head to Hudson Valley Mag to read more about the conference – and see what I had to say about soc

Natalie Zfat

Apr 24, 2019

Twitter Chat with Millennial Expert Chelsea Krost

How did you get your first 1,000 followers? What should someone charge for a sponsored post? What happens when a company asks you to endorse a product… that you’ve never used?! I joined millennial marketing and brand expert Chelsea Krost for a live Twitter chat this week to talk about what it’s really like to be a modern-day influencer. Thanks so much to everyone who submitted questions! Here are a couple of my top takeaways from the chat. Head to #MillennialTalk on Twitter f

Natalie Zfat

Dec 10, 2018

First Look, Second Act

This is a sponsored post written by me on behalf of MM.LaFleur and Lyft. The opinions and text are all my own. I couldn’t be prouder to have spent #WomensEntrepreneurshipDay hosting an advanced screening Second Act screening with partners MM.LaFleur, Lyft, ForbesWomen and 200 of my favorite women in biz! Thank you to our sponsors: MM.LaFleur for keeping us all dressed for success – and Lyft for the rides. And thank you to our media partner, ForbesWomen! #SecondActNYC #Womenat

Natalie Zfat

Nov 1, 2018

FIT: The Business of Social Media

As soon as I left my talk at Fashion Institute of Technology this week, I got this note from one of the students: “I follow a lot of social media influencers on many platforms, and this is the first time I have had the chance to hear the behind the scenes of what is portrayed to be such a glamorous and ‘easy’ lifestyle. With society how it is today, a lot of the times myself and a lot of people I know don’t really trust social media influencers when they are promoting product

Natalie Zfat

Oct 10, 2018

#Natchelorette Party in the Cayman Islands

We Cayman, we saw, we conquered. A huge thank you to Cayman Islands Department of Tourism and Kimpton Seafire Resort + Spa for an unforgettable #Natchelorette weekend. I had an amazing time celebrating my upcoming wedding with a few of my favorite girls, Alyssa Campanella, Jessica Naziri, Marjana Jaidi and Courtney Donisi. We wined, dined, danced and dove with stingrays, and it was truly a trip to remember. Thank you to Ted Baker London, Luna Bar, Skin Better, Sidway Swim, Pu

Natalie Zfat

Sep 17, 2018

Influencer Best Practices with Edelman PR & Booking.com

So you want to be an influencer?! Last week, I joined Edelman PR and the team at Bookings.com to share my best practices about how to engage, work and build relationships with influencers. Read more of my thoughts on the influencer industry over at Ad Age, where I explain why I love seeing the hashtags #ad and #sponsored. #Advertising #PR #Priceline #BookingHoldings #RentalCarscom #KAYAK #Influencer #Princeline #Communications #Bookingcom #OpenTable #Edelman #Influencers #Inf

Natalie Zfat

Jun 28, 2018

University of Florida | The Future of Influencer Marketing

“Social media is your résumé – whether you’re an influencer, a restaurant or an accountant. Make it count!” Last week, I joined my friend, University of Florida professor Kristina Libby for a Facebook Live about the future of influencer marketing – an area I’m pretty passionate about (read more here in The Atlantic). We talked about everything from best content practices and how to set your rates, to how to approach brands and balance client and personal content. Thanks to al

bottom of page