In my latest segment of WFLA , I addressed some of the most popular social media trends—from photo dumps to wishing yourself a happy birthday—and shared whether they are a "slay" or a "nay." (Spoiler: Please stop tagging your friends in giveaways.) Remember: the goal isn’t just to jump on whatever is trending on social media, but to decide what is worth engaging with for your brand—and putting your own creative spin on it.

In 2019, we had the pleasure and privilege of helping to launch The List , a collective of advertising, marketing and media leaders assembled by Ad Age  in partnership with Meta.  And what a privilege it was to close out 2025 by hosting a special event with these amazing partners, centered on one powerful truth: Human judgment is the real competitive edge, as AI scales at breakneck speed.

To celebrate another amazing year, the NZ team flew to L.A. for our annual team retreat, which included a live taping of Dancing With the Stars'  Disney Night and a visit with our beloved client HOLLY HUNT  at their stunning LA showroom.