According to Mark Cuban, internet entrepreneur Natalie Zfat “doesn’t mess around.” 

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And according to another of Zfat’s Instagram followers who presumably has been fired by now: “NATALIE'S ACCOUNT IS THE REASON I’M LATE TO WORK." 

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After landing her dream job writing for Rolling Stone at the age of 21, Zfat recognized the growing demand for digital and started her social media consulting company in 2010, earning the praise of her former boss, Rolling Stone film critic Peter Travers.

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“Zfat is an institution,” Travers wrote. 

 

More than 10 years later, Zfat - now a recovering journalist -  helps brands cut through the clutter and stand out on the internet. She has been hailed by the New York Times as a "social media expert,” having partnered with some of the world’s most iconic brands, including Facebook/Instagram, Samsung, American Express and Adobe. Hosting video interviews, emceeing conferences and implementing full-scale social media takeovers, Zfat gains millions of impressions for the brands she advocates for. Natalie loves sharing her thought leadership in her Forbes column, at conferences and universities, and on television, including CNBC, Carnegie Mellon, NYU Stern School of Business, SXSW and CES – so much so that she recently earned her higher education teaching certificate from Harvard in the spring of 2021. (What, like it’s hard?)

Zfat's personal belief is that social media is more about psychology than technology – or at least that's what she tells her Jewish family when they ask if she just scrolls through Instagram all day. Her beloved social media community of a hundred-something-thousand followers are dreamers, doers and entrepreneurs – from college students to CEOs. When she's not engaging with them, you can find her out and about with a laptop, diaper bag and strong black coffee in hand.