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CHANGE THE CHANNEL
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Natalie ZFat
Founder & CEO
Natalie is a social media expert, recovering journalist, keynote speaker, proud Jewish mom, small business owner, fierce supporter of women, lover of fat babies and a fan of surprise endings.
For more than 10 years, Natalie has been helping some of the world’s most iconic brands develop their brands on social media, including Facebook/Instagram, Samsung, American Express and Adobe.
Nicole Quasté
Creative Director
Creative Director by day, wannabe author by night, Nicole has been a part of this team and creating content for social media for the better part of a decade. In addition to a BA in English, Nicole proudly holds an MA in English Language and Literature with a Graduate Certificate in PR, Marketing and Advertising from Villanova University.
When she’s not managing content calendars, writing captions and mood boarding TikTok videos, she’s reading, daydreaming about writing novels in a seaside cabin on the coast of France, consuming a Lorelai Gilmore-amount of coffee, and cuddling with her indisputably adorable dog Luna.
Madison Findling
Community and Content Manager
Madison (but you can call her Maddie 🤗) has been a part of the team for nearly three years. She proudly holds a BFA in Theatre Arts from the Boston University School of Theatre. When she isn’t working on a real play, she likes to think of every client we serve as their own play, with their own story to tell on the social media “stage.” She cares deeply about DE&I, and approaches her content and community work with an inclusive mindset.
You can often find Maddie running around NYC looking for a gooey chocolate chip cookie, expanding her (concerningly large) rainbow sweater collection, or peer pressuring a stranger to start watching The Real Housewives.
Rachael D’Addezio
Lead Graphic Designer
Rachael has been creating engaging designs for over 7 years and has been a part of the team since 2018. With a dual BA in graphic design and English, she takes pride in using design as a storytelling platform and way to make an emotional connection with the viewer. She enjoys solving problems, from finding effective design solutions to putting together 1000+ piece jigsaw puzzles. When she’s not solving problems, she’s either watching corgi videos, taking a floral arrangement class, or spending time outside.
Meet The Team
P.S. If you’re wondering why you're looking at our baby photos, it’s because our founder is obsessed with babies and made us submit ours for this page. Also, we’ve been doing social media since its… infancy.
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