Win Before You Spend: An Interview with Human Made for Ad Age

I had a great conversation with Human Made Chief Strategy Officer Avinash Kaushik about why the best brand marketing isn't a choice between creativity and performance—it needs both.

We unpacked how brands can use data to validate creative before launch, why frequency matters more than most marketers realize, and the metrics that help make brand marketing as accountable as any other business investment.

Catch the full Ad Age interview for practical ideas to build stronger campaigns (and make the case for them internally).