Road to 2026: Navigating the new era of political advertising with Comcast

Political advertising is bigger than ever—but what's driving the surge, and what does it take to cut through the noise?

I recently sat down with industry leaders, Chris Vail, head of enterprise at Comcast Advertising, and Kyle Osterhout, owner of Screen Strategies. as part of an Ad Age Studio 30 conversation sponsored by Comcast Advertising to explore how political campaigns are adapting to today's increasingly fragmented media landscape. The takeaway? Success is no longer about reaching the largest audience—it's about reaching the right audience.

Head to Ad Age to read more.