When Momentum Moms asked me to host the Social Media Master Class Your Kids Don’t Want You To Take, the Jewish mom inside me was verklempt! Thank you to everyone who joined me on Zoom as I navigated the musts, do’s (and absolute do nots) of social media in 2020. Momentum Moms empowers women to change the world through Jewish values that transform ourselves, our families, and our communities. Learn more about their work here. #MomentumMoms #NatalieZfat #SocialMediaBestPracti
It’s no secret that millennials work differently. From freelancing to side hustles, for so many of us, the WFH life is NBD. So what tools are millennials actually using to power through? What are the best ways to attract and work with millennials? And what unique networking opportunities have this period of self-isolating actually created? Here are a few of my top takeaways from my recent IG Live with Millennial Strategist Chelsea Krost. Branding for Millennials: We are doing
I do a lot of talking. Just ask my husband. 🙃 But my favorite group of people to talk to – hands down (sorry, Brad) – are students. Students always ask the tough questions – the uncomfortable questions, even – because the answers truly matter to them. They’re not going back to their 9-5’s after my keynote, like the corporate executives I speak with. The questions students ask – and the answers I give – directly impact their futures: the cities they move to, the p
This is a sponsored post written by me on behalf of The Profile App. The opinions and text are all my own. What’s the most bizarre thing that someone who you met online *clearly* lied to you about? Appearance? Age? Height?! As you know, I’m happily married – but I’m still a yenta/matchmaker/Jewish mother to all – and I’m absolutely militant about making sure my friends not only feel safe on dates – but confident that the person across the table is telling the truth about
If an egg can get 54 million likes, there’s no reason your content can’t.
Such a pleasure to speak – virtually, of course – at Jess Ekstrom‘s Bright Side Conference last month, where I shared some of my secrets for how I’ve helped the biggest brands in the world cut through the clutter on social media. The event was centered on optimism at a time we could all use it, and brought together speakers to share their expertise on topics like mindset, connection, entrepreneursh
Last week, while speaking to graduating SCAD students on Zoom, the above advice slipped out of my mouth. And while it sounded really snazzy and quotable – it’s also super true.
𝟗𝟏% 𝐨𝐟 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐡𝐢𝐫𝐞 𝐭𝐚𝐥𝐞𝐧𝐭.
That’s pretty much everyone, folks. But are we treating our LinkedIn profiles like our résumés? Is your profile inviting? Are your endorsements in fields you actually want to get hired for? Ho
How do you communicate a crisis on social media? (Hint: It’s not a one-size-fits-all answer.) This week, I invited the New York Stock Exchange’s Head of Social Media and digital communication guru Matt Kobach to join me for an Instagram Live to talk about the most effective ways to communicate to your audience – both as a company and an individual – during times of crisis. We covered everything from how to share content that’s of value while maintaining sensitivity, to strate
Over the last few weeks, I’ve had the privilege of speaking with college students preparing to graduate next month (don’t worry – I graduated right before the ’08 recession so I’m uniquely qualified to commiserate). Thanks Syracuse and Newhouse for having me (virtually of course) to talk social media, building a personal brand – and making money on the internet. As an aside, I was blown away by how insightful and lovely the Newhouse students are – and feel (somewhat!?) comf
This guy means business. Last week, Entrepreneur Magazine Editor in Chief Jason Feifer joined me on Instagram Live for my latest episode of Asking for Myself. In addition to his role as EIC, Jason is a regular podcaster, social media guru, father and husband (and presumably, also eats and sleeps?) Jason shared best practices for everything from knowing when to start a business and prioritizing tasks to making your brand stand out online. Here are a few of his top tips: Inste
Have you ever heard the expression “Business is Good”?! I couldn’t have been more excited for this week’s #AskingforMyself with entrepreneur, speaker, author and overall lovely human Jess Ekstrom. As the founder of Headbands of Hope, Jess is a firm believer that you can do well AND do good – but she’ll be the first to admit: It’s often easier said than done. We talked about everything from gracefully dealing with failure and how to avoid burnout, to how positivity can impact
Talking shop with 25 of the top female surgeons, dermatologists and physicians in the country?! Sign me up! Last week, I spent a quick – but lovely – 24 hours in Chicago sharing social media secrets with the #EndoAesthetics Female Advisory Board event at #ASDS2019. We talked about everything from what works on social – to what proves ineffective for both audiences and brands. Thanks for having me, Endo! #SocialMediaExpert #EndoAesthetics #SocialMediaTips #BeautyInfluencer #Be
I’ve hosted my company email through GoDaddy since I launched my business more than 10 years ago – so you can imagine how excited I was to be invited to celebrate my business’ 10-year-anniversary (!) on GoDaddy’s School of Hustle. Host Shannon Traux interviewed me how I started and grew my business, what the top social media trends are today – and my top entrepreneurial tips for success. Most importantly, thank you to School of Hustle for introducing me to my new favorite mic
Pro tip when applying for a job: If it doesn’t scare you a little, it’s probably not the right job. Linkedin has more than 20 million job postings, but did you know that I got my first-ever job via Linkedin? I loved sharing my story during Small Business Week about how I got hired at Rolling Stone and now use Linkedin to hire talent for my own business. And speaking of jobs, head to Forbes for my latest article about how to decide whether or not you should be friends with yo
How did you get your first 1,000 followers? What should someone charge for a sponsored post? What happens when a company asks you to endorse a product… that you’ve never used?! I joined millennial marketing and brand expert Chelsea Krost for a live Twitter chat this week to talk about what it’s really like to be a modern-day influencer. Thanks so much to everyone who submitted questions! Here are a couple of my top takeaways from the chat. Head to #MillennialTalk on Twitter f