Last week, while speaking to graduating SCAD students on Zoom, the above advice slipped out of my mouth. And while it sounded really snazzy and quotable – it’s also super true. 𝟗𝟏% 𝐨𝐟 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐡𝐢𝐫𝐞 𝐭𝐚𝐥𝐞𝐧𝐭. That’s pretty much everyone, folks. But are we treating our LinkedIn profiles like our résumés?
Is your profile inviting? Are your endorsements in fields you actually want to get hired for? How often do you actually update your page?
Whether you’re a student in college or a student in life, make sure you’re not using social media to impress – but to impact (and if you’re lucky, inspire). In this case, inspire HR people to get in touch!
Interested in learning more about social media best practices?