#SocialMediaExpert

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Follow me on social media for growth hacks, best practices and tips for cutting through the clutter

ZFacts

NATALIE ZFAT

Follow me on social media for growth hacks, best practices and tips for cutting through the clutter

Natalie Zfat

May 30, 2020

3 Tips for Standing Out on Social Media

This is a sponsored post written by me on behalf of Freshbooks. The opinions and text are all my own. Every 60 seconds, 300 hours of YouTube footage and 350,000 Tweets are published to the Internet, begging the question: How can someone stand out in today’s ultra competitive social media environment? This month, I was excited to partner with Freshbooks and the #IMakeALiving community to share my top tips for dazzling online, whether you’re a small business owner, solopreneur

Natalie Zfat

May 22, 2020

Young Money: How Thinking Like a Millennial Can Power You Through a Crisis

It’s no secret that millennials work differently. From freelancing to side hustles, for so many of us, the WFH life is NBD. So what tools are millennials actually using to power through? What are the best ways to attract and work with millennials? And what unique networking opportunities have this period of self-isolating actually created? Here are a few of my top takeaways from my recent IG Live with Millennial Strategist Chelsea Krost. Branding for Millennials: We are doing

Natalie Zfat

May 18, 2020

UCF | How to Use Social Media to Stand Out to Employers

I do a lot of talking. ⁣ ⁣Just ask my husband. 🙃 ⁣ But my favorite group of people to talk to – hands down (sorry, Brad) – are students.⁣ ⁣ Students always ask the tough questions – the uncomfortable questions, even – because the answers truly matter to them. ⁣ ⁣ They’re not going back to their 9-5’s after my keynote, like the corporate executives I speak with. The questions students ask – and the answers I give – directly impact their futures: the cities they move to, the p

Natalie Zfat

May 15, 2020

Staying Safe Online with The Profile App

This is a sponsored post written by me on behalf of The Profile App. The opinions and text are all my own. What’s the most bizarre thing that someone who you met online *clearly* lied to you about? Appearance? Age? Height?!⁣⁣ ⁣ As you know, I’m happily married – but I’m still a yenta/matchmaker/Jewish mother to all – and I’m absolutely militant about making sure my friends not only feel safe on dates – but confident that the person across the table is telling the truth about

Natalie Zfat

May 4, 2020

Bright Side Conference: Cutting Through the Clutter

If an egg can get 54 million likes, there’s no reason your content can’t. ⁣ ⁣ Such a pleasure to speak – virtually, of course – at Jess Ekstrom‘s Bright Side Conference last month, where I shared some of my secrets for how I’ve helped the biggest brands in the world cut through the clutter on social media. The event was centered on optimism at a time we could all use it, and brought together speakers to share their expertise on topics like mindset, connection, entrepreneursh

Natalie Zfat

Apr 20, 2020

Call me Prof Zfat: Virtual Class with Carnegie Mellon

Last week I gave a virtual class Carnegie Mellon, to talk about all things influence (peep the photo for proof that I dressed the part)! From how to use social media to connect with brands to creating content that not only reaches but impacts audiences, it was such a pleasure to speak with CMU’s amazing students. Looking forward to the next class! #SocialMediaExpert #NYCSocialMediaExpert #InfluencerMarketing #NatalieZfat #CarnegieMellon

Natalie Zfat

Apr 17, 2020

Asking for Myself: Communicating a Crisis with Matt Kobach

How do you communicate a crisis on social media? (Hint: It’s not a one-size-fits-all answer.) This week, I invited the New York Stock Exchange’s Head of Social Media and digital communication guru Matt Kobach to join me for an Instagram Live to talk about the most effective ways to communicate to your audience – both as a company and an individual – during times of crisis. We covered everything from how to share content that’s of value while maintaining sensitivity, to strate

Natalie Zfat

Mar 27, 2020

Just Call Me Prof Zfat: Class In Session at Syracuse University

Over the last few weeks, I’ve had the privilege of speaking with college students preparing to graduate next month (don’t worry – I graduated right before the ’08 recession so I’m uniquely qualified to commiserate). Thanks Syracuse and Newhouse for having me (virtually of course) to talk social media, building a personal brand – and making money on the internet.⁣ ⁣As an aside, I was blown away by how insightful and lovely the Newhouse students are – and feel (somewhat!?) comf

Natalie Zfat

Mar 18, 2020

Talking Shop at SCAD aTVfest

Last month, I was invited to Atlanta (for the first time in 15 years!) to moderate Q&As at aTVfest – an international event celebrating design, creativity and innovation in television. I had the pleasure of interviewing Eric McCormack (Will and Grace), BD Wong (Mr. Robot) and the cast of For Life, including Nicholas Pinnock, Joy Beezy and Isaac Wright Jr. The show is inspired by the real-life story of Wright Jr., who was wrongfully imprisoned and given a life sentence. While

Natalie Zfat

Mar 2, 2020

Asking for Myself: How to Get Media Coverage for Your Business

It’s no secret that journalists are inundated with pitches. As a business owner, how do you cut through the inbox clutter and create a pitch that truly stands out? Lifestyle journalist Hilary Sheinbaum – contributor to NY Times, Entrepreneur and more – joined me for an Instagram Live about how to get media coverage for your business. Here are a few of her top tips: Know your audience. When you pitch a writer, make sure the topic is in line with the writer’s work. Remember you

Natalie Zfat

Jan 17, 2020

2020 Planning with Credit Karma

This is a sponsored post written by me on behalf of Credit Karma. The opinions and text are all my own. Over the last 10 years, I’ve built a six-figure business, purchased my first apartment in New York City and made a few key hires – but I still have financial goals and responsibilities for 2020 – like growing our New York office and buying a second home – which Credit Karma is helping me achieve. Having good credit can mean getting better interest rates when taking out a lo

Natalie Zfat

Jan 10, 2020

Using AI to Diversify the Workforce

This is a sponsored post written by me on behalf of ZipRecruiter. The opinions and text are all my own. Did you know that 87% of CEOs are hesitant to take on certain projects because they don’t feel they have the talent necessary to complete the work? In my latest for CBS Interactive, I’m sharing how ZipRecruiter is using tools like AI to bridge the gap between employee and employer – and help bring more diverse candidates to companies. As technology continues to play a large

Natalie Zfat

Jan 6, 2020

Samsung Developer Conference 2019

This is a sponsored post written by me on behalf of Samsung Business. The opinions and text are all my own. At this year’s Samsung Developer Conference, I had the pleasure of talking to tech experts about everything from app development and the benefits of open ecosystems in the industry, to the ways Samsung is empowering developers by allowing them to reach consumers on their platforms. “This technology helps solve real-world problems,” said Swalé Nunez, solutions innovation

Natalie Zfat

Dec 25, 2019

Simplifying Shopping and Traveling with Dashlane

This is a sponsored post written by me on behalf of Dashlane. The opinions and text are all my own. As a social media entrepreneur, writer, speaker, small business owner (and general multi-hyphenate), I’m always looking for technology that makes my life easier. Enter the Dashlane app, a password manager, digital wallet… and holiday miracle, to be honest. Watch my video to learn how we used Dashlane to simplify our client holiday gifting this year – and how the app can even he

Natalie Zfat

Dec 17, 2019

Meet the New Polestar 2

This is a sponsored post written by me on behalf of Polestar. The opinions and text are all my own. A car is born. I loved getting in the driver’s seat of the new Polestar 2 at The Oculus last month. It’s the first-to-market, all-electric luxury performance vehicle featuring Google’s new Android Automotive OS infotainment system. Other features I’m loving: vegan interiors, customizable design and phone-as-key (!) Speaking of convenient features, head to NBC to learn which Gma

Natalie Zfat

Nov 4, 2019

#ASDS2019 Female Endo Board

Talking shop with 25 of the top female surgeons, dermatologists and physicians in the country?! Sign me up! Last week, I spent a quick – but lovely – 24 hours in Chicago sharing social media secrets with the #EndoAesthetics Female Advisory Board event at #ASDS2019. We talked about everything from what works on social – to what proves ineffective for both audiences and brands. Thanks for having me, Endo! #SocialMediaExpert #EndoAesthetics #SocialMediaTips #BeautyInfluencer #Be

Natalie Zfat

Nov 3, 2019

Souler Symposium | The Power of Influence

Thanks to Souler for an unforgettable week zeroing in on the true meaning of influence. The event brought together amazing content creators like Alysha Nett, Liris Crosse, Michelle Savage, Reza Jackson and Dalilah Muhammad, along with brands including Diesel, Treehut, Magnus Alpha, Hip and Bone, Pursoma and more. It was a pleasure to be part of the Influencer Marketing panel, moderated by Jeff Bullas, to talk about not only the value of influencer marketing for businesses but

Natalie Zfat

Sep 25, 2019

A Breath of Fresh Hour with Dentyne

This is a sponsored post written by me on behalf of Dentyne Ice. Opinions are my own. Talk about a breath of fresh hour. Did you know that Dentyne‘s sugar-free gum provides 60 minutes of fresh breath*? (You read right.) Now what you do with that hour, is up to you! Some of my favorite ideas below! *Includes 20-minute chew time.⁣ ⁣ 1. A trip to the farmer’s market (exhibit A above) ⁣2. Plant a few on your husband/girlfriend/best friend (different type of plant) 😘 ⁣3. Write 5

Natalie Zfat

Sep 17, 2019

Macy’s x Parsons School of Design

Left to right: Christopher Lacy, Kevin Thompson, Sabrina Lynch, Joshua Williams and yours truly. In 2019, you really can’t speak on a panel without someone asking: How does a brand weather disruption? (Exhibit A: Google’s $170 million check for data harvesting). Lucky for me, this past week at Macy’s – someone caught my answer on camera so I can link here the next time someone asks that Q! Thank you to Parsons School of Design for inviting me to speak at Macy’s HQ alongside s

Natalie Zfat

Sep 13, 2019

Future of Fashion | Parsons School of Design

Class is in session. Thank you to The New School and Parsons School of Design for inviting me to speak on the first day of the brand-new Fashion Management program (aka the best-dressed classroom I’ve seen in decades). The students in this class were HUNGRY to learn everything about using social media to build a brand – and they even asked some tough questions about privacy and the psychology behind social media engagement. After the panel, someone came up to me and said “You

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