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  • Writer's pictureNatalie Zfat

Macy’s x Parsons School of Design



Left to right: Christopher Lacy, Kevin Thompson, Sabrina Lynch, Joshua Williams and yours truly.


In 2019, you really can’t speak on a panel without someone asking: How does a brand weather disruption? (Exhibit A: Google’s $170 million check for data harvesting).

Lucky for me, this past week at Macy’s – someone caught my answer on camera so I can link here the next time someone asks that Q!

Thank you to Parsons School of Design for inviting me to speak at Macy’s HQ alongside some heavy brand hitters, including Parsons Assistant Professor Christopher Lacy, and my fellow panelists Kevin Thompson, Chief Marketing Officer of Sotheby’s International; Sabrina Lynch, Head of Culture at marketing firm Exposure; and Joshua Williams, Assistant Professor at Parsons.

Always so proud to tell the story of how I worked with Levi’s and #ExtraExtraCreative to create a truly priceless concert where the only ticket in – was wearing your favorite piece of denim.

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