Natalie Zfat
Got Game? Retailers Play It Big with Gamification
“If you do great things around the brand, the halo effect is that you sell more stuff.” This month, I wrote my first article for Intel’s IQ Magazine about gamification in business – aka the art of using elements of gaming to draw interest and drive consumer engagement. Read my latest on the art – and ROI – of retail gamification here. And head to Forbes to read my open letter to people who don’t use social media, if you haven’t already. #brandstrategy #consumerbehavior #Gamif
