Natalie Zfat is a writer, entrepreneur, social media influencer and hashtag creator extraordinaire, with a professional mantra that success means never doing the same thing twice (unless it was really fun the first time).
Putting the “social" in social media, Zfat has partnered with some of the largest brands in the world, including Rolling Stone, Disney, Dell, Olay, Food Network, Mashable, Refinery29, American Express, Travel and Leisure and Levi’s. Hosting videos and events, curating original content and implementing full-scale social media takeovers, Zfat gains millions of impressions for the brands she advocates for.
When she's not engaging with her 360K followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, Parsons: The New School, Fashion Institute of Technology, Internet of Things World and SXSW.
Peter Travers of Rolling Stone has called Zfat “an institution" and "a digital princess," while Monster Products CEO Noel Lee calls her an “influencer of influencers.” This year, Google named Zfat one of 60 Fun and Interesting People to Follow on Google Plus.