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CHANGE THE CHANNEL
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I teach people how to do business the old-fashioned way: online

Hi, I'm Natalie ZFat

Latest Articles

Natalie ZFat about

A bit about me

I'm a Social Media Expert,
Recovering Journalist, Keynote Speaker,
⁣Forbes Contributor, Small Business Owner,
Fierce Supporter of Women, Jewish mom, Lover of Fat
Babies ⁣& Fan of Surprise Endings.

Brand Ambassador Services

Social Media Services

Speaking Appearances

Let's work together

I’m all about a good first (social
media) impression. Learn
more about how I work with
companies. 

Natalie ZFat -change the channel

Change the Channel

Join my community of Dreamers, Doers & Entrepreneurs, from College Students To CEOs.

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Tips & Tricks

A Word from Our Clients

Natalie brings a wealth of social media expertise, professionalism, thoughtfulness, and value to our team. We brought her team on to manage two of our brands’ multiple social media channels and they were able to learn about our brands quickly, provide social media strategies for each and help us execute. Since then, both of our channels have grown significantly, and they continue to bring new ideas to drive that growth. Natalie and her team are such amazing partners to work with and now they feel like an extension of our own team.

Jessica Pierson, Director of Digital Marketing at HOLLY HUNT

Natalie brings a wealth of social media expertise, professionalism, thoughtfulness, and value to our team. We brought her team on to manage two of our brands’ multiple social media channels and since then, our channels have grown significantly, and they continue to bring new ideas to drive that growth.

When I first came across Natalie Zfat years ago, she immediately made a first good impression. During the untimely pandemic of COVID-19, we had an important need to build best practices for video calls. With that goal in mind, we partnered with Natalie because of her unique expertise and valuable insight to host a webinar for our sales team and management group. Not only is she delightful to work with but she offers valuable and relevant content that resonated extremely well with our audience.

Angela Kaziyeva, Vice President, Marketing at Northern Trust Corporation

We partnered with Natalie because of her unique expertise and valuable insight to host a webinar for our sales team and management group. Not only is she delightful to work with but she offers valuable and relevant content that resonated extremely well with our audience.

Working with Natalie is a pleasure on every level, writing, editing and of course on navigating social media. From our days together at Rolling Stone magazine to lending her expertise to the NY Film Critics series, Natalie performs with unflappable skill, discipline and humor. When it comes to dealing with all the moving parts involved in setting up screenings, dealing with film celebrities and getting the word out in the digi-verse, nobody does it better.

Peter Travers, Film Critic for ABC News

Working with Natalie is a pleasure on every level, writing, editing and of course on navigating social media. From our days together at Rolling Stone magazine to lending her expertise to the NY Film Critics series, Natalie performs with unflappable skill, discipline and humor. Nobody does it better.

Natalie is a one-of-a-kind talent. Brilliant, kind, and commands a room like a boss. I have worked with her on a number of projects with some of Ad Age's most important clients and they have all shared with me just how amazing and polished she is.

Josh Golden, Former President and Publisher at Ad Age

Natalie is a one-of-a-kind talent. Brilliant, kind, and commands a room like a boss. I have worked with her on a number of projects with some of Ad Age's most important clients and they have all shared with me just how amazing and polished she is.

I would highly recommend Natalie and her services. She is an accomplished professional and takes the time and effort to really understand her clients, their industry, and dynamics in the social space in order to provide excellent value. In a space where there are quite a few self promoters, Natalie is authentic and it reflects in how she represents organizations and brands. She has a unique ability to build relationships, mentor and teach as well as create. 

Ari Lightman, Distinguished Service Professor at Carnegie Mellon University

Natalie is an accomplished professional and takes the time and effort to really understand her clients, their industry, and dynamics in the social space in order to provide excellent value.

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A Word from Our Clients

Natalie brings a wealth of social media expertise, professionalism, thoughtfulness, and value to our team. We brought her team on to manage two of our brands’ multiple social media channels and they were able to learn about our brands quickly, provide social media strategies for each and help us execute. Since then, both of our channels have grown significantly, and they continue to bring new ideas to drive that growth. Natalie and her team are such amazing partners to work with and now they feel like an extension of our own team.

Jessica Pierson, Director of Digital Marketing at HOLLY HUNT

Natalie brings a wealth of social media expertise, professionalism, thoughtfulness, and value to our team. We brought her team on to manage two of our brands’ multiple social media channels and since then, our channels have grown significantly, and they continue to bring new ideas to drive that growth.

When I first came across Natalie Zfat years ago, she immediately made a first good impression. During the untimely pandemic of COVID-19, we had an important need to build best practices for video calls. With that goal in mind, we partnered with Natalie because of her unique expertise and valuable insight to host a webinar for our sales team and management group. Not only is she delightful to work with but she offers valuable and relevant content that resonated extremely well with our audience.

Angela Kaziyeva, Vice President, Marketing at Northern Trust Corporation

Working with Natalie is a pleasure on every level, writing, editing and of course on navigating social media. From our days together at Rolling Stone magazine to lending her expertise to the NY Film Critics series, Natalie performs with unflappable skill, discipline and humor. When it comes to dealing with all the moving parts involved in setting up screenings, dealing with film celebrities and getting the word out in the digi-verse, nobody does it better.

Peter Travers, Film Critic for ABC News

Natalie is a one-of-a-kind talent. Brilliant, kind, and commands a room like a boss. I have worked with her on a number of projects with some of Ad Age's most important clients and they have all shared with me just how amazing and polished she is.

Josh Golden, Former President and Publisher at Ad Age

I would highly recommend Natalie and her services. She is an accomplished professional and takes the time and effort to really understand her clients, their industry, and dynamics in the social space in order to provide excellent value. In a space where there are quite a few self promoters, Natalie is authentic and it reflects in how she represents organizations and brands. She has a unique ability to build relationships, mentor and teach as well as create. 

Ari Lightman, Distinguished Service Professor at Carnegie Mellon University
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