And according to another of Zfat’s Instagram followers: “HER ACCOUNT IS THE REASON I’M LATE TO WORK.”
After landing her dream job writing for Rolling Stone at the age of 21, Zfat recognized the growing demand for digital and started her social media consulting company in 2010, earning the praise of her former boss, Rolling Stone film critic Peter Travers.
“Zfat is an institution,” Travers wrote.
Nearly 10 years later, Zfat is a sought-after social media expert who has partnered with some of the world’s most iconic brands, including Samsung, American Express, Lyft and Facebook. Hosting video interviews, emceeing award shows and implementing full-scale social media takeovers, Zfat gains millions of impressions for the brands she advocates for. She loves sharing her thought leadership in her Forbes column, at conferences and universities, and on television, including CNBC, The New York Times, Carnegie Mellon, NYU Stern School of Business, SXSW and CES.
This year, WeWork honored Zfat for having
“cracked the code of the freelance economy.”
Zfat’s personal mantra is that success means never doing the same thing twice, unless it was really fun the first time. Her beloved social media community of 125K followers are dreamers, doers and entrepreneurs, from college students to CEOs. When she’s not engaging with them, you can find her and her laptop out and about around New York City, always with a smile and a soy chai latte.