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  • Writer's pictureNatalie Zfat

Ad Age Super Bowl: How Humor, Music and Nostalgia Help Brands Win Big

This is a sponsored post written by me on behalf of two partners, System1 and Coinbase. The opinions and text are all my own.

I don't know about you, but I get as excited about the Super Bowl ads as my husband gets about the actual game.

But what's the secret sauce for nailing a Super Bowl commercial? How important are music, humor and nostalgia? And what are the big DON’TS? (I'll give you one hint: 😷)

I had the pleasure of chatting with System1’s CMO Jon Evans for Ad Age Super Bowl about what goes into creating an impactful ad and how System1 uses cutting-edge tech and data science to help brands speak to customers in the most effective way possible.

I also had the pleasure of partnering with Coinbase to promote their Super Bowl ad (I guess I did an okay job because their site crashed?) 😂

Watch my full chat with Evans here (starting at the 32:15 mark).


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