It’s no secret that we are approaching a 100% digitally delivered TV future.
What does the new advertising ecosystem look like?
And how are brands like Roku and Sirius XM integrating generative AI content without losing brand voice and authenticity?
I had the pleasure of joining Ad Age in New York for the Ad Age TV & Streaming Summit, where I hosted two panels:
TV advertising at the speed of AI, with Molly Fuard, VP of Ad Product Marketing at Sirius XM, and Michele Bavitz, Head of Account Management at Theorem
Building sustainable supply paths for buyers and sellers, with Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku, and Dave Helmreich, Chief Commercial Officer at Innovid.
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