The Latest in Digital with Ad Age

A summer spent with Ad Age is a summer well spent.

I had the pleasure of hosting three webcasts, covering topics ranging from AI-generated video and the future of audio streaming to optimizing data for impact:

Transform How You Make Ads: AI-Generated Video, Ready in Minutes, featuring Captions. The discussion explored how Mirage Studio leverages AI to deliver scalable, cost-effective user-generated content, with 90%+ savings, 95% faster turnaround, and customizable creative solutions that help brands produce high-quality videos in hours instead of weeks.

The Future is Hear: Measure Audio Like Any Digital Channel, featuring Podscribe, where speakers unpacked how new pixel-based tools are transforming podcast and streaming audio into measurable, ROI-driven channels with real attribution, incrementality, and seamless integration into a digital campaign framework.

How to Use Real-Time Cross-Platform Measurement to Accelerate ROI, where experts at Cint, LG Ad Solutions and Wpromote shared strategies for navigating fragmented data, measuring true consumer behavior, and optimizing campaigns across devices to drive meaningful business impact.